Ahrefs Brand Radar fact checkAhrefs Brand Radar is a module from the Singapore-based SEO vendor Ahrefs that measures how often AI answers mention your brand. It suits SEO and content teams who want to compare their visibility in ChatGPT, Gemini, Perplexity and Google's AI Overviews with competitors. Classic monitoring of social media or news is not documented in the sources. Pure prompt packs start at 46.70 euros per month according to the pricing page, and there is no trial (as of October 2026).
What is Ahrefs Brand Radar?
Ahrefs Brand Radar is a tool for measuring brand visibility in AI answers. It belongs to the Ahrefs suite and, according to the pricing page, can also be booked on its own. The vendor is Ahrefs Pte. Ltd., based in Singapore, according to the About page; the page gives no founding year.
According to the product page, Brand Radar works in two ways. You create your own prompts, which are queried daily. Or you research in an index of over 480 million prompts that Ahrefs has modelled from real search queries. Through this index you can see the visibility of any brand without any setup.
Brand Radar is a tool for Generative Engine Optimization (GEO). It shows whether AI assistants name you and which pages they cite for it.
What can Ahrefs Brand Radar do?
Ahrefs Brand Radar shows when AI assistants and Google’s AI search mention your brand or your competitors and which pages they cite in the process. The functions according to the product page and the pricing page at a glance:
| Area | What the sources document |
|---|---|
| AI engines | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude |
| Prompts | Your own prompts queried daily, plus an index of over 480 million modelled prompts |
| Reports | AI Visibility, AI Responses, Cited pages, Search queries |
| Competition | AI Visibility Index: who gets named in AI answers in a market |
| Other sources | YouTube, TikTok and Reddit as “AI Sources”, beta, for Ahrefs customers |
| Technology | API in Lite to Advanced, official Ahrefs MCP server, SSO only in Enterprise |
Billing works in checks. According to the pricing page, 2,500 checks per month equal roughly 80 prompts a day on one platform. Claude is more expensive: one refresh there uses 8 checks, according to the product page.
According to the Ahrefs documentation, the data can be retrieved through the official MCP server, which has its own tool groups for Brand Radar. AI assistants can thus work directly with the visibility data, without exports or a detour through spreadsheets.
What is missing from the vendor sources matters just as much. Social listening, news, blogs, forums, print, TV, podcasts and reviews are not documented as sources. We found no evidence for sentiment or alerts either. Ahrefs lists 6 months to 5 years of historical data in its plans; whether that applies to Brand Radar is open.
Who is Ahrefs Brand Radar for, and who is it not for?
Ahrefs Brand Radar suits SEO and content teams who want to know whether ChatGPT, Gemini or Google’s AI Overviews name their brand and which pages serve as the source. If you already use Ahrefs, you already have Brand Radar in every paid plan according to the pricing page, with 5 of your own prompts in the Lite plan.
The index is interesting for agencies and market analyses: according to the product page, you can research the visibility of any brand without creating a project for each one. Under our methodology, Brand Radar falls into the “Enterprise” group because SSO, an API and an MCP server are documented. According to the pricing page, however, SSO is only available in the Enterprise plan.
Brand Radar is less suitable if you want to monitor mentions in social networks, news or forums, react to crises via alerts or collect press articles. Social media monitoring tools and media monitoring providers are meant for that. If you want to try it at your own pace first, you will find no trial.
How much does Ahrefs Brand Radar cost?
Ahrefs Brand Radar costs from 46.70 euros per month for a pure prompt pack, according to the pricing page (as of October 2026). Ahrefs sells Brand Radar in three ways: as part of every paid Ahrefs plan, as the standalone Brand Radar AI with access to the prompt index, and as a prompt pack based on the number of checks.
When accessed from Austria, the pricing page shows prices in euros without stating whether they are net or gross. Paying annually makes it up to 17 % cheaper according to the pricing page, and the Enterprise plan only runs on an annual contract. All plans and packs are listed in the pricing overview.
There is no free trial, according to the pricing FAQ, where Ahrefs writes “We never run discounts”. According to the pricing page, the free access Ahrefs Free only covers Site Explorer and Site Audit for your own websites; Brand Radar is not mentioned there.
The product page also lists dollar prices, such as custom prompts from 50 USD; how they relate to the euro packs remains unclear.
Data protection and DACH: servers, DPA, language
Where Ahrefs Brand Radar stores your data is not documented: the Ahrefs privacy policy names no hosting location. It states that data may also be transferred to countries outside the EU and EEA without an adequacy decision, secured by standard contractual clauses. The vendor is Ahrefs Pte. Ltd. in Singapore.
We did not find a data processing agreement (DPA) documented in the vendor sources, nor security certifications such as ISO 27001 or SOC 2. That does not mean they do not exist. Ask in writing before you buy if you process personal data.
A German interface and German-language support are not documented either. For teams that only work in German, it is worth asking the vendor in advance.
Our assessment
In our view, Ahrefs Brand Radar is a specialised tool for AI visibility and not a complete monitoring tool. Its strengths according to the sources: seven AI engines queried, the large prompt index for market comparisons without setup, and access via API and MCP.
In the monitoring score under our methodology, specialised AI visibility tools like Brand Radar score lower. The score measures monitoring as a whole: source coverage, analysis and sentiment, alerts, reporting, data protection, language, price transparency and AI connectivity. AI visibility is a single check point there, within the criterion Alerts & search. Because social, news and blog sources are not documented for Brand Radar, many points are missing. The score therefore says little about the quality of the AI measurement.
For DACH teams, three gaps count: no documented data location, no documented DPA, no trial. Our assessment: if you already use Ahrefs, Brand Radar is the obvious first step. If you are only looking for AI visibility, first compare the AI visibility tools by engines, price and data location.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Ahrefs Brand Radar. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 0.0 / 10 | 0 / 7 |
| Analysis & sentiment | 15% | 0.0 / 10 | 0 / 6 |
| Alerts & search | 15% | 2.0 / 10 | 1 / 3 |
| Reporting & export | 10% | 5.0 / 10 | 1 / 3 |
| Data protection & GDPR | 15% | 0.0 / 10 | 1 / 4 |
| German language | 5% | 0.0 / 10 | 0 / 2 |
| Price transparency | 5% | 5.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 7.5 / 10 | 2 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 0.0 / 10 |
| Social listening (mentions on social networks) | 0 of 3 | ? not documented |
| Online news | 0 of 2 | ? not documented |
| Blogs and forums | 0 of 2 | ? not documented |
| Print media | 0 of 1 | ? not documented |
| TV and radio | 0 of 1 | ? not documented |
| Podcasts | 0 of 1 | ? not documented |
| Review sites | 0 of 1 | ? not documented |
| Analysis & sentiment | 15% | 0.0 / 10 |
| Sentiment detection | 0 of 2 | ? not documented |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 0 of 1 | ? not documented |
| Historical data | 0 of 1 | ? not documented |
| AI summaries | 0 of 1 | ? not documented |
| Alerts & search | 15% | 2.0 / 10 |
| Real-time alerts | 0 of 2 | ? not documented |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 1 of 1 | + yes |
| Reporting & export | 10% | 5.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 0 of 1 | ? not documented |
| Scheduled reports | 0 of 1 | ? not documented |
| Data protection & GDPR | 15% | 0.0 / 10 |
| Data stored in the EU (mixed = half points) | 0 of 3 | ? not documented |
| Data processing agreement (DPA) available | 0 of 2 | ? not documented |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 0 of 2 | − no |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 5.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 0 of 1 | − no |
| AI connectivity & integrations | 15% | 7.5 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 0 of 1 | ? not documented |
Ahrefs Brand Radar pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Prompt pack Basic | € 46.70 | monthly | Your own prompts only: +2,500 checks/month (e.g. 80 prompts a day on 1 platform), overage 0.0187 EUR/check |
| Prompt pack Growth | € 93 | monthly | +7,000 checks/month (e.g. 100 prompts a day on 2 platforms) |
| Prompt pack Scale | € 234 | monthly | +25,000 checks/month |
| Brand Radar AI | € 179 | monthly | Starting price; research any brand in the index of 481 million+ prompts plus your own prompts |
| Ahrefs Lite | € 119 | monthly | Full Ahrefs package incl. Brand Radar, 5 tracked AI prompts (150 checks/month), API and MCP access, 1 user |
| Ahrefs Standard | € 229 | monthly | 10 tracked AI prompts, Brand Radar web visibility |
| Ahrefs Advanced | € 419 | monthly | 20 tracked AI prompts |
| Ahrefs Enterprise | € 1,394 | annual | Annual contract; from 83 prompts/2,500 checks, SSO |
EUR prices from the pricing page (accessed from Austria), monthly view; up to 17 % cheaper when paid annually. Brand Radar is included in all paid Ahrefs plans (Lite: 5 tracked AI prompts), or available as the standalone "Brand Radar AI" or as pure prompt packs. Net or gross not stated. The product page lists the same offers in USD (custom prompts from 50 USD, AI Visibility Index from 199 USD).. As of 16 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- TikTok
- YouTube
According to the vendor, as of 16 October 2026.
Strengths and limitations
Strengths
- Index of over 480 million prompts modelled from real search queries, visibility of any brand without setup. [Source]
- Coverage: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. [Source]
- Additional visibility on YouTube, TikTok and Reddit (beta, for Ahrefs customers). [Source]
- Brand Radar data available through the official Ahrefs MCP server. [Source]
Who is Ahrefs Brand Radar for?
According to the disclosed fit rules, Ahrefs Brand Radar suits:
- Enterprise
Ahrefs Brand Radar alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about Ahrefs Brand Radar
What is Ahrefs Brand Radar?
Ahrefs Brand Radar is a module from the SEO vendor Ahrefs that measures how often AI answers mention your brand. According to the product page, it queries your own prompts daily and draws on an index of over 480 million modelled prompts. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. The vendor is Ahrefs Pte. Ltd. in Singapore.
How much does Ahrefs Brand Radar cost?
Ahrefs Brand Radar costs from 46.70 euros per month for a pure prompt pack with your own prompts, according to the pricing page (as of October 2026). The Ahrefs Lite plan at 119 euros per month includes Brand Radar with 5 prompts. Paying annually lowers prices by up to 17 % according to the pricing page. All plans and packs are listed in the pricing overview.
Is Ahrefs Brand Radar free?
The pricing page does not list a free plan for Ahrefs Brand Radar. According to the pricing page, the free access Ahrefs Free only covers Site Explorer and Site Audit for your own websites; Brand Radar does not appear there. The cheapest option is a prompt pack from 46.70 euros per month (as of October 2026). According to the pricing FAQ, Ahrefs does not give discounts as a rule.
Is there a trial of Ahrefs Brand Radar?
No, according to the pricing FAQ Ahrefs offers no free trials, and that also applies to Brand Radar. It also says "We never run discounts" there. If you want to try Brand Radar, the cheapest way in is a prompt pack from 46.70 euros per month (as of October 2026). Think beforehand about which engines and how many prompts you need.
Which AI assistants does Ahrefs Brand Radar monitor?
According to the product page, Ahrefs Brand Radar monitors AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. It also measures visibility on YouTube, TikTok and Reddit; according to the vendor, this function is still in beta and reserved for Ahrefs customers. Watch your usage: one refresh in Claude costs 8 checks from your allowance, according to the product page.
Is Brand Radar included in every Ahrefs plan?
Yes, according to the pricing page Brand Radar is included in all paid Ahrefs plans. The scope grows with the plan: Lite includes 5 tracked AI prompts, Standard 10 and Advanced 20. Enterprise runs on an annual contract and includes SSO according to the pricing page. If the allowance is not enough, you buy prompt packs with additional checks on top.
Can I use Brand Radar without an Ahrefs subscription?
Yes, according to the pricing page you can book Brand Radar without an Ahrefs plan, as the standalone Brand Radar AI or as a pure prompt pack. Brand Radar AI starts at 179 euros per month and covers the prompt index plus your own prompts. Prompt packs only query your own prompts (as of October 2026). Whether these options include API or MCP access is not documented.
What is the Ahrefs AI Visibility Index?
According to the product page, the AI Visibility Index shows which brands get named in AI answers in a market. It is based on the index of over 480 million prompts that Ahrefs models from real search queries. This lets you see the visibility of any brand without creating your own prompts first. According to the pricing page, research in the index comes with the Brand Radar AI package.
Can I compare competitors with Ahrefs Brand Radar?
Yes, according to the product page Ahrefs Brand Radar compares which brands in a market get named in AI answers. The AI Visibility Index does this, and through the prompt index you can research the visibility of any brand. The Cited pages and AI Responses reports show which pages the AI answers cite and what the answers look like.
What is a check in Ahrefs Brand Radar?
Checks are the unit in which Ahrefs Brand Radar bills prompt queries. According to the pricing page, 2,500 checks per month equal roughly 80 prompts a day on one platform, and 7,000 checks roughly 100 prompts a day on 2 platforms. Claude uses 8 checks per refresh according to the product page. Beyond the Basic pack, each check costs 0.0187 euros according to the pricing page.
Does Ahrefs Brand Radar have an API or an MCP server?
Yes, according to the pricing page there is API access in the Lite, Standard and Advanced plans, and without a cap in the Enterprise plan. According to the Ahrefs documentation, Brand Radar data can be retrieved through the official Ahrefs MCP server, which has its own tool groups for Brand Radar. Whether Brand Radar AI and prompt packs include API or MCP is not documented.
Does Ahrefs Brand Radar comply with the GDPR?
Whether Ahrefs Brand Radar meets your GDPR requirements cannot be settled from the vendor sources. The privacy policy names no hosting location and allows transfers to third countries under standard contractual clauses. A DPA and certifications such as ISO 27001 or SOC 2 are not documented, and the vendor is based in Singapore. We give no legal assessment; clarify both before you buy.
Is Ahrefs Brand Radar available in German?
A German interface for Ahrefs Brand Radar is not documented in our sources, and neither is German-language support. When accessed from Austria, the pricing page does at least show prices in euros. If your team works exclusively in German, ask the vendor before you buy which languages the interface and support cover.
Does Ahrefs Brand Radar replace a social media monitoring tool?
No, according to the sources Ahrefs Brand Radar does not cover classic social media monitoring. What is documented are AI answers and visibility on YouTube, TikTok and Reddit as a beta. Social listening, news, forums, sentiment and alerts are not documented. For mentions in social networks and crisis alerts, take a look at the social media monitoring tools.
What are the alternatives to Ahrefs Brand Radar?
Which alternative to Ahrefs Brand Radar fits depends on whether you only want AI visibility or broad monitoring. You can compare specialised providers under AI visibility tools by engines, price and data location. For social media, news and press, monitoring suites fit better. You can filter more tools in the tool finder, and alternatives under our methodology are listed further down.
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