pressrelations is a media monitoring service from Düsseldorf that delivers media reviews and media analyses as a service and runs the NewsRadar platform for monitoring, alerts, dashboards and social listening. It suits communications teams in Germany, Austria and Switzerland that need an editorially checked media review with a licence. According to the vendor, it has its own companies in Vienna and Switzerland; self-service without set-up by analysts is not part of the offer. There are no public prices; according to the NewsRadar page, a quote follows an initial call (as of October 2026).
What is pressrelations?
pressrelations is a media intelligence vendor that offers media monitoring as a service and as software. According to the legal notice, the vendor is pressrelations GmbH, based in Düsseldorf; according to the about page, the company was founded in 2001.
The offer has two parts. According to the website, the services include cross-media media reviews, media analyses and early trend detection. The NewsRadar platform bundles media monitoring, alerting, dashboards, social listening, journalist outreach, topic planning, GEO monitoring and an API. According to the NewsRadar page, there is no self-registration: analysts set up the search profiles with you, and getting started usually takes a few days.
Under our methodology, we rate pressrelations only in the monitoring pillar, because features for planning or answering social media posts are not documented.
What can pressrelations do?
According to its “global media set” page, pressrelations monitors print, online, broadcast and podcasts and adds social listening in NewsRadar.
| Area | What the sources document |
|---|---|
| 58,000 print media worldwide, including trade and regional titles | |
| Online | 250,000 online news sites, also content behind paywalls |
| Radio and TV | 4,200 stations |
| Podcasts | 15,000 podcasts |
| Social media | Facebook, Instagram, X, Threads, TikTok, LinkedIn, Mastodon, Chinese networks |
According to the NewsRadar alerting page, alerts arrive in real time for every hit or from a buzz threshold, at intervals or at fixed times, also automatically to distribution lists. You customise dashboards freely and share them with stakeholders. In social listening, you identify the influencers with the most interactions on your topics. According to the NewsRadar page, AI summarises individual articles, entire media reviews and management summaries, and translation runs via DeepL.
Since summer 2026, GEO monitoring measures how visible your brand is in answers from ChatGPT, Claude and other AI systems. A retroactive search is documented, but pressrelations does not give the period. Boolean search, SSO and a mobile app are not documented.
What sets pressrelations apart as a media monitoring service?
pressrelations differs from pure listening software through a licensed media review, human selection and its own companies in all DACH countries.
- Press review: According to the media review page, it arrives daily as HTML or PDF by email, as a podcast, via API or as an iFrame in the intranet or in Microsoft Teams, at the rhythm you want to different distribution lists.
- Human selection: Experts check and curate the articles (human in the loop). According to the vendor, you choose between fully automatic and fully editorially managed.
- Licence: According to the media review page, the rights for internal distribution are included in the service, including reporting and billing to collecting societies and publishers. In Austria, according to the blog, licensing runs in cooperation with VÖZ.
- Print DACH: pressrelations does not publish a breakdown of print titles by Germany, Austria and Switzerland.
- Austria and Switzerland: According to a vendor announcement, there has been a company in Vienna since 2021, plus pressrelations Schweiz AG with locations in Lucerne and Stans.
The PMG question for Germany is open. pressrelations does not explicitly mention PMG Presse-Monitor on the media review page, and a vendor blog article describes that in Germany the customer usually needs a PMG contract. Before signing, get written confirmation of whether you need your own PMG contract.
Who is pressrelations for, and who is it not for?
pressrelations suits press offices and communications departments that need a daily media review across print, online, broadcast and podcasts and want hits checked editorially. With its companies in Vienna and Switzerland, the vendor fits teams that monitor several DACH countries. For reports to management, according to the media analysis page, analysts deliver classic media response, reputation, benchmark, ESG and tone analyses.
pressrelations is a weaker fit if you want to get started on your own straight away, because it does not work without an initial call and set-up by analysts. If you want to plan social media channels and answer comments, you also need a management tool. And if you have a small budget and only want to track a few search terms online, you pay for print, broadcast and editorial work as well. The media monitoring page gives an overview of other vendors.
How much does pressrelations cost?
pressrelations does not publish prices; according to the FAQ on the NewsRadar page, the quote follows an initial call (as of October 2026). The price depends on the media monitored, the number of hits, the number of users and the features booked.
According to the terms and conditions, term and notice periods are set by the relevant service description or an individual agreement. For the media review service, pressrelations advertises “test free of charge”, but the page does not give length or scope. The NewsRadar platform is only available by demo; the page mentions no trial to try it out yourself. A permanently free plan is not documented.
Because the licence is included in the media review service, ask in the quote how licence costs are shown. You will find the status of the packages in the price table.
Data protection and DACH: servers, DPA, language
According to the about page, pressrelations processes customer data “throughout in Germany”. The NewsRadar privacy policy, however, names Storylane Inc. from the USA for interactive demos and tutorials in the portal. That is why we list the data location as mixed under our methodology, even though the US service only concerns demos and tutorials. For the customer data itself, the vendor names Germany as the place of processing.
According to the about page, pressrelations is certified to CISIS12. The vendor does not publish a DPA for customers, which does not mean there is none. Ask for it before signing.
Support in German is documented: according to the about page, there are fixed contacts and teams in Düsseldorf, Berlin, Frankfurt, Leipzig, Vienna, Lucerne and Stans. A German NewsRadar interface is not explicitly documented; ask about it in the demo.
Our assessment
By our methodology, pressrelations is a media monitoring service that closely links service and software. Well documented are a large media set with broadcast and podcasts, a media review with a selectable share of human selection, included rights for internal distribution and its own companies in Austria and Switzerland. GEO monitoring in NewsRadar is an early addition for a media monitoring service.
Against that stand missing prices, no self-registration, an unpublished DPA and the US service in the portal. The country figures also vary: the about page names 9 countries, the announcement on 25 years of pressrelations 8.
Our position: for press offices that need a media review in Germany, Austria and Switzerland from a single source, pressrelations belongs on the shortlist. Clarify the PMG question and the DPA before signing.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for pressrelations. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 7.3 / 10 | 5 / 7 |
| Analysis & sentiment | 15% | 6.3 / 10 | 4 / 6 |
| Alerts & search | 15% | 6.0 / 10 | 2 / 3 |
| Reporting & export | 10% | 10.0 / 10 | 3 / 3 |
| Data protection & GDPR | 15% | 5.6 / 10 | 3 / 4 |
| German language | 5% | 3.3 / 10 | 1 / 2 |
| Price transparency | 5% | 5.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 5.0 / 10 | 2 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 7.3 / 10 |
| Social listening (mentions on social networks) | 3 of 3 | + yes |
| Online news | 2 of 2 | + yes |
| Blogs and forums | 0 of 2 | ? not documented |
| Print media | 1 of 1 | + yes |
| TV and radio | 1 of 1 | + yes |
| Podcasts | 1 of 1 | + yes |
| Review sites | 0 of 1 | ? not documented |
| Analysis & sentiment | 15% | 6.3 / 10 |
| Sentiment detection | 2 of 2 | + yes |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 1 of 1 | + yes |
| Historical data | 1 of 1 | + yes |
| AI summaries | 1 of 1 | + yes |
| Alerts & search | 15% | 6.0 / 10 |
| Real-time alerts | 2 of 2 | + yes |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 1 of 1 | + yes |
| Reporting & export | 10% | 10.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 1 of 1 | + yes |
| Scheduled reports | 1 of 1 | + yes |
| Data protection & GDPR | 15% | 5.6 / 10 |
| Data stored in the EU (mixed = half points) | 1.5 of 3 | ½ partly outside the EU |
| Data processing agreement (DPA) available | 0 of 2 | ? not documented |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 2 of 2 | + yes |
| Security certification (e.g. ISO 27001, SOC 2) | 1 of 1 | + yes |
| German language | 5% | 3.3 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 1 of 1 | + yes |
| Price transparency | 5% | 5.0 / 10 |
| Public pricing | 0 of 1 | − no |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 5.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 0 of 2 | ? not documented |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
pressrelations pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| NewsRadar suite | on request | on request | Media monitoring, alerting, dashboards & analysis, social listening, journalist outreach, topic planning, GEO monitoring, API |
| Services (media review, media analyses, early trend detection and more) | on request | on request | Editorially managed media reviews, individual media analyses, crisis monitoring, stakeholder briefings |
No price list. According to the FAQ, the price depends on media monitored, number of hits, number of users and features; quote after an initial call. Term and notice periods according to the terms and conditions depend on the service description or individual agreement.. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- Threads
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Hybrid approach: AI captures and enriches, experts check and curate the media reviews (human in the loop). [Source]
- Media set according to the vendor with 58,000 print media, 250,000 online news sites, 4,200 radio and TV stations and 15,000 podcasts. [Source]
- GEO monitoring for brand visibility in AI answers directly in NewsRadar. [Source]
- CISIS12-certified; according to the vendor, customer data processed throughout in Germany. [Source]
- Own national companies in Austria and Switzerland; in Austria, licensing in cooperation with VÖZ. [Source]
Who is pressrelations for?
According to the disclosed fit rules, pressrelations suits:
- PR & media monitoring
pressrelations user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: null / 50 (accessed 13 October 2026)
pressrelations alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about pressrelations
How much does pressrelations cost?
pressrelations gives no public prices; the quote follows an initial call (as of October 2026). According to the FAQ on the NewsRadar page, the price depends on the media monitored, the number of hits, the number of users and the features. According to the terms, term and notice periods are set by the service description or an individual agreement. Full texts in the media review are for internal use only.
Can you test pressrelations for free?
According to the website, the media review service has a "test free of charge" option, but pressrelations does not give length or scope. You only get to know the NewsRadar platform through a demo; there is no self-registration. A permanently free plan is not documented. Expect an initial call and the set-up of search profiles before you start.
What is NewsRadar from pressrelations?
NewsRadar is the pressrelations platform for media monitoring, real-time alerts, dashboards, social listening, journalist outreach, topic planning and GEO monitoring, plus a REST API. According to the NewsRadar page, analysts set up the search profiles with you. According to the alerting page, hits arrive in real time or from a buzz threshold. NewsRadar is listed on OMR Reviews, but has no reviews there yet.
Which media does pressrelations monitor?
According to its "global media set" page, pressrelations monitors 58,000 print media worldwide including trade and regional titles, 250,000 online news sites also behind paywalls, 4,200 radio and TV stations and 15,000 podcasts. NewsRadar adds social listening. pressrelations does not publish a breakdown of titles by Germany, Austria and Switzerland; according to the vendor, that page is under construction.
Does pressrelations monitor Austrian and Swiss media?
Yes, according to a vendor announcement pressrelations has had a company in Vienna since 2021, plus pressrelations Schweiz AG with locations in Lucerne and Stans. In Austria, according to the blog, licensing runs in cooperation with VÖZ. The vendor does not say how many Austrian and Swiss titles are monitored, so ask for the list.
Do people select the articles at pressrelations?
Yes, on request: according to the media review page, experts check and curate the articles, which pressrelations calls human in the loop. You choose between fully automatic and fully editorially managed. AI captures and enriches the hits, while people decide on the selection. That is a difference from tools where you review all hits yourself.
Does pressrelations handle the press review licence?
For internal distribution, yes: according to the media review page, the rights are included in the service, including reporting and billing to collecting societies and publishers. In Austria, this runs in cooperation with VÖZ. Whether you also need your own PMG contract in Germany remains open. Get it confirmed in writing; this is not legal advice.
Which networks does pressrelations social listening cover?
According to the product page, social listening in NewsRadar covers Facebook, Instagram, X, Threads, TikTok, LinkedIn and Mastodon, plus Chinese networks. You compare profiles with each other and identify influencers with the most interactions on your topics. pressrelations does not name YouTube, blogs or forums as sources. Planning or answering posts is not documented.
Does pressrelations have real-time alerts?
Yes, according to the alerting page NewsRadar sends alerts in real time for every hit or only from a buzz threshold. Alternatively, you get them at intervals or at fixed times, also automatically to distribution lists. According to the NewsRadar page, you can have AI summarise the hits and translate them via DeepL, which helps with foreign-language media.
Does pressrelations measure visibility in AI answers?
Yes, according to the product page, since summer 2026 GEO monitoring in NewsRadar measures how visible your brand is in answers from ChatGPT, Claude and other AI systems and which sources shape these answers. For a media monitoring service, that is an early addition. The page does not say how many queries or assistants are included, so ask about it in the demo.
Is pressrelations GDPR compliant?
We do not give a legal assessment. pressrelations is based in Düsseldorf, is CISIS12-certified according to the about page and, by its own account, processes customer data in Germany. The NewsRadar privacy policy, however, names the US service Storylane for demos in the portal. The vendor does not publish a DPA; ask for it before signing.
Where is pressrelations based?
pressrelations is based in Düsseldorf; according to the legal notice, the vendor is pressrelations GmbH, founded in 2001 according to the about page. According to the about page, there are teams in Düsseldorf, Berlin, Frankfurt, Leipzig, Vienna, Lucerne and Stans, with fixed contacts. The documents give the number of countries inconsistently, once as 9 and once as 8.
Does pressrelations have an API?
Yes, according to the product page NewsRadar offers a REST API, for example for intranet, newsroom or BI systems. According to the vendor, the API detail page is still under construction. According to the media review page, you can also get the media review via API or as an iFrame in the intranet or in Microsoft Teams. Sign-in via SSO and a mobile app are not documented.
Who is pressrelations for?
pressrelations suits press offices and communications departments that need a daily media review across print, online, broadcast and podcasts with editorial checking, also across several DACH countries. It is a weaker fit if you want to start on your own straight away, because it does not work without an initial call, or if you want to plan and manage social media channels.
What alternatives to pressrelations are there?
Which alternative to pressrelations fits depends on whether you are looking for a media review as a service or a do-it-yourself tool, and which countries you need to monitor. Three alternatives by our methodology are listed further down, and the media monitoring page compares vendors. When comparing, look at licence, human selection and documented media from Austria and Switzerland.
22 sources for this page in the source index · with access dates
pressrelations fact check