Landau Media fact checkLandau Media is a media monitoring service from Berlin that evaluates print, online, news agencies, TV, radio, podcasts and social media and uses them to create press reviews and media analyses. It suits PR and communications teams in Germany who need press reviews with human selection. Austrian media are not documented in the materials, and there is a separate company for Switzerland. According to the website, the AI monitoring packages cost from 299 euros per month net, and full service is available on request (as of October 2026).
What is Landau Media?
Landau Media is a media monitoring service that provides media monitoring, digital press reviews and media analyses as a service with its own customer portal. According to the legal notice, the vendor is Landau Media GmbH & Co. KG, based in Berlin. According to a press release on its tenth anniversary, the company was founded in 1997.
The offer has two levels. According to the website, larger customers get classic media monitoring with a personal adviser, an editorial team and the MediaAccount customer portal. For smaller companies there are AI-based monitoring packages at a fixed price, which according to the website cover print, online, podcasts, social media, radio and TV.
Under our methodology, we rate Landau Media only in the monitoring pillar. Functions for scheduling or answering social media posts are not documented.
What can Landau Media do?
According to the media monitoring factsheet (2022), Landau Media monitors print, online, news agencies, TV, radio and social media; the AI packages name podcasts.
| Source | What the sources document |
|---|---|
| 45,000 print media from 190 countries (factsheet), 6,000 in the AI package | |
| Online | over 1,000,000 online portals |
| Agencies | incl. dpa, Dow Jones VWD, pressetext, around 100,000 agency reports |
| TV and radio | 140 TV stations, 220 radio stations, results with a 20-second preview |
| Podcasts | 26,000 podcasts in the AI packages |
| Social media | X, Facebook, Instagram, LinkedIn, Xing, YouTube, TikTok, in the AI packages also Threads |
According to the platform page, in the portal you see results in dashboards, receive alerts and early warnings by email, also to distribution lists, and search retrospectively; Landau Media does not name the period. You can export as PDF, PPT, XLS, CSV or HTML in your corporate design. An AI rates sentiment, and the AI Media Intelligence page names AI-supported summaries for press reviews, management summaries and briefings. The page lists an influencer search for large companies. According to the terms, result content is deleted at the latest one year after provision. Boolean search, SSO and a mobile app are not documented.
What sets Landau Media apart as a media monitoring service?
Landau Media differs from social listening software in press reviews, licence management, human selection and print coverage.
- Press review: According to the press review factsheet, it arrives daily early in the morning, weekly or monthly, ad hoc and at weekends on request, as PDF, HTML, feed or in the MediaAccount portal.
- Human selection: According to the factsheet, research experts check print, online and TV results for relevance.
- Print DACH: For Germany, the factsheet names over 1,300 daily newspapers, over 1,600 magazines, over 2,300 trade magazines and 2,000 free advertising papers. For Switzerland, Horizont Schweiz reported in 2018 on the launch of Landau Media Schweiz AG in Zurich with over 700 titles. Landau Media gives no figure for Austrian media.
On the licence, the documents contradict each other. According to the press review factsheet, Landau Media licenses via PMG Presse-Monitor and handles licence management; according to the website, there are licence agreements with around 1,400 publishers. The terms, on the other hand, require a contract between the customer and PMG for electronic press reviews, unless bilateral agreements with rights holders exist. Have it confirmed in writing in advance who concludes the PMG contract.
The print figures also vary between 3,600 and 45,000 titles depending on the document, and the factsheets date from 2022.
Who is Landau Media for, and who is it not for?
Landau Media suits press offices and communications departments in Germany who need a daily press review with print, agencies and broadcast and value checked results. For reports to management, according to the factsheet, the media analysis delivers metrics such as share of voice, tonality index, PR value and advertising value equivalent, with an on-site presentation on request.
Smaller companies get started with the AI packages, which bundle print, online, podcasts, social media, radio and TV at a fixed price.
Landau Media is less suitable if you mainly need to monitor Austrian media, because their coverage is not documented. In that case it is worth comparing in the overview of media monitoring. If you want to schedule social media channels and answer comments, you also need a management tool.
How much does Landau Media cost?
According to the “small companies” page, Landau Media costs from 299 euros per month plus VAT for the AI monitoring package Starter (as of October 2026). The pricing model of the AI packages is based on the number of keywords and included reports, with Advanced and Complete above Starter. Setup, service hotline and first-level support are only included in Complete.
According to the website, Landau Media calculates classic media monitoring, press reviews and media analysis on request. According to the factsheet, the vendor advises on optimising licence costs, so factor these in for the press review.
According to the terms, the minimum term is two months, after which you can cancel monthly to the end of the following month. Annual contracts renew automatically for one year unless you cancel three months beforehand. A free trial of the AI packages is available after a 60-minute appointment; Landau Media does not name its duration. All packages are in the pricing table.
Data protection and DACH: servers, DPA, language
The privacy policy does not say where Landau Media stores the data in the MediaAccount portal. It only documents that the embedded live chat Intercom uses servers in the USA, secured via standard contractual clauses. Landau Media does not publish a DPA for customers or security certifications, which does not mean they do not exist. Ask about both before signing.
The vendor is based in Berlin and thus in the EU. According to the factsheet, support in German is documented, with a personal adviser, a fixed editorial team and customer advice on a Berlin phone number, plus German-language webinars and a help centre. A German interface for MediaAccount is likely because factsheets and screenshots are in German, but it is not explicitly documented.
Our assessment
Under our methodology, Landau Media is a classic media monitoring service with broad source coverage that combines technology and human selection. Well documented are print and broadcast in Germany, press reviews with flexible delivery and media analyses with their own metrics. The AI packages with public fixed prices are a transparent way in for a media monitoring service.
Against this stand missing evidence on data location, DPA and certification, the unquantified coverage of Austrian media and factsheets from 2022 whose figures may be outdated. You need to clarify the PMG contradiction between factsheet and terms before signing.
Our position: for German press offices that need press reviews, Landau Media belongs on the shortlist. For Austria, you are better off comparing providers with documented coverage of Austrian media. If you only want to monitor social media, you pay for print and broadcast here too.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Landau Media. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 10.0 / 10 | 7 / 7 |
| Analysis & sentiment | 15% | 6.3 / 10 | 4 / 6 |
| Alerts & search | 15% | 4.0 / 10 | 1 / 3 |
| Reporting & export | 10% | 10.0 / 10 | 3 / 3 |
| Data protection & GDPR | 15% | 2.5 / 10 | 1 / 4 |
| German language | 5% | 3.3 / 10 | 1 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 2.5 / 10 | 1 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 10.0 / 10 |
| Social listening (mentions on social networks) | 3 of 3 | + yes |
| Online news | 2 of 2 | + yes |
| Blogs and forums | 2 of 2 | + yes |
| Print media | 1 of 1 | + yes |
| TV and radio | 1 of 1 | + yes |
| Podcasts | 1 of 1 | + yes |
| Review sites | 1 of 1 | + yes |
| Analysis & sentiment | 15% | 6.3 / 10 |
| Sentiment detection | 2 of 2 | + yes |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 1 of 1 | + yes |
| Historical data | 1 of 1 | + yes |
| AI summaries | 1 of 1 | + yes |
| Alerts & search | 15% | 4.0 / 10 |
| Real-time alerts | 2 of 2 | + yes |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 0 of 1 | ? not documented |
| Reporting & export | 10% | 10.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 1 of 1 | + yes |
| Scheduled reports | 1 of 1 | + yes |
| Data protection & GDPR | 15% | 2.5 / 10 |
| Data stored in the EU (mixed = half points) | 0 of 3 | ? not documented |
| Data processing agreement (DPA) available | 0 of 2 | ? not documented |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 2 of 2 | + yes |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 3.3 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 1 of 1 | + yes |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 2.5 / 10 |
| MCP server by the vendor (connects AI assistants) | 0 of 2 | ? not documented |
| API access | 1 of 1 | + yes |
| Native integrations documented | 0 of 1 | ? not documented |
Landau Media pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Starter | € 299 | monthly | 2 keywords, 100 reports included (+100 reports €60), sentiment, dashboard; print, online, podcasts, social media, radio & TV |
| Advanced | € 940 | monthly | 10 keywords, 1,000 reports included (+100 reports €60), sentiment, dashboard |
| Complete | € 3,500 | monthly | 50 keywords, 10,000 reports included, sentiment, dashboard, setup, service hotline, first-level support |
| Media monitoring / press review / media analysis (full service) | on request | on request | Individual consultation, editorial team, MediaAccount customer portal |
Fixed prices only for the AI-based monitoring packages ("small companies" page), monthly, plus VAT; classic media monitoring, press reviews and media analysis on request. According to the terms, cancellable monthly to the end of the following month, minimum term two months; annual contracts renew automatically.. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- YouTube
- Threads
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Public fixed prices for AI monitoring packages from €299 per month (net) with print, online, podcasts, social media and radio and TV. [Source]
- Combination of technology and human selection: research experts check print, online and TV results for relevance. [Source]
- Press reviews with PMG licence management by Landau Media, including advice on optimising licence costs. [Source]
- Media analysis with its own metrics such as tonality index, initiative quotient, recommendation index and PR value measurement. [Source]
- Print articles in their original layout with media data (circulation, reach, advertising value equivalent) in the MediaAccount customer portal. [Source]
Limitations
- Prices for classic media monitoring, press reviews and media analysis only on request. [Source]
- AI packages limit keywords and reports; setup, service hotline and first-level support only in the Complete package. [Source]
- Minimum term two months; annual contracts renew automatically for one year without timely cancellation (3 months). [Source]
- Result content is deleted depending on the licence, at the latest one year after provision. [Source]
- For electronic press reviews, the terms require a PMG contract unless bilateral agreements with rights holders exist. [Source]
Who is Landau Media for?
According to the disclosed fit rules, Landau Media suits:
- PR & media monitoring
Landau Media user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: null / 50 (accessed 13 October 2026)
Landau Media alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about Landau Media
How much does Landau Media cost?
According to the website, Landau Media costs from 299 euros per month plus VAT for the AI monitoring package Starter with 2 keywords and 100 reports (as of October 2026). Classic media monitoring, press reviews and media analysis are only available on request. According to the terms, a minimum term of two months applies, after which it can be cancelled monthly.
Can you test Landau Media for free?
Yes, according to the website Landau Media provides a free trial or demo version for the AI monitoring packages. The prerequisite is a 60-minute appointment; the vendor does not say how long the trial runs. A permanently free plan is not documented. For classic media monitoring and press reviews, the website names no trial; the way in there is through consultation.
How long does a contract with Landau Media run?
According to the terms, a minimum term of two months applies, after which you cancel monthly to the end of the following month. Annual contracts renew automatically for one year unless you cancel 3 months beforehand. Depending on the licence, Landau Media deletes result content at the latest one year after provision, so plan your archiving accordingly.
Which media does Landau Media monitor?
According to the 2022 factsheet, Landau Media monitors around 45,000 print media from 190 countries, over 1,000,000 online portals, news agencies such as dpa, 140 TV and 220 radio stations as well as social media, forums and blogs. For Germany, the factsheet names over 1,300 daily newspapers. The AI packages name other figures, such as 6,000 print media and 26,000 podcasts.
Does Landau Media also monitor Austrian and Swiss media?
For Switzerland there is evidence: according to Horizont Schweiz, Landau Media Schweiz AG launched in Zurich in 2018 with over 700 Swiss titles, plus SDA, radio, TV, online and social media. We have not checked the current status. Landau Media gives no figure for Austrian media, so ask specifically about the titles you need.
Does Landau Media also monitor social media?
Yes, according to the website Landau Media monitors X, Facebook, Instagram, LinkedIn, Xing, YouTube and TikTok. The AI monitoring packages also name Threads and around 1 million social media sources. There is no connection for publishing your own posts; Landau Media only monitors the networks. According to the factsheet, forums, blogs and video and consumer portals are added.
Does Landau Media cover the press review licence?
This is documented inconsistently. According to the press review factsheet, Landau Media licenses via PMG Presse-Monitor and handles licence management. The terms, however, require a contract between the customer and PMG for electronic press reviews, unless bilateral agreements with rights holders exist. Have the handling confirmed in writing. This is not legal advice.
How do I receive the Landau Media press review?
According to the factsheet, Landau Media delivers the press review daily early in the morning, weekly, monthly, ad hoc or at weekends. You get it as PDF, HTML, feed, via an interface or in the MediaAccount customer portal, in your corporate design on request. A fixed editorial team compiles it, and print articles appear in their original layout with circulation and reach.
Do people check the results at Landau Media?
Yes, according to the factsheet research experts check results from print, online and TV for relevance. Landau Media thus combines technology and human selection. For the press review, a fixed editorial team works for you, plus a personal adviser. In the AI monitoring packages for small companies, setup and service hotline only come with the Complete package.
Does Landau Media provide media analyses?
Yes, according to the factsheet Landau Media creates statistical and qualitative media analyses. The metrics include share of voice, tonality index, PR value, advertising value equivalent, initiative quotient and recommendation index. Industry and benchmark comparisons are possible, and Landau Media presents the results on site on request. Prices for media analyses are only available on request.
Does Landau Media have sentiment analysis and alerts?
Yes, according to the website Landau Media's platform rates results with AI-based sentiment. There is also round-the-clock live monitoring with alerts and early warnings by email, also to distribution lists. AI-supported summaries condense press reviews and briefings. The vendor does not explicitly say whether the sentiment specifically evaluates German texts.
Does Landau Media comply with the GDPR?
We give no legal assessment. Landau Media is based in Berlin and thus in the EU. The vendor does not publish the MediaAccount data location, a DPA or certifications. It is documented that the live chat Intercom uses servers in the USA, secured via standard contractual clauses. Ask about the DPA and server location before signing.
Is there support in German at Landau Media?
Yes, according to the factsheet Landau Media looks after customers with a personal adviser and a fixed editorial team, reachable on a Berlin phone number. There are also German-language webinars and a help centre. Whether the interface of the MediaAccount customer portal runs in German is not explicitly documented in public sources.
Where is the vendor of Landau Media based?
According to the legal notice, Landau Media is Landau Media GmbH & Co. KG, based in Berlin and founded in 1997. For Switzerland, according to Horizont, Landau Media Schweiz AG launched in Zurich in 2018; we have not checked its current status. Consultation, editorial team and help centre are in German, and you reach customer advice on a Berlin phone number.
What are the alternatives to Landau Media?
Which alternative to Landau Media fits depends mainly on which countries you need to monitor. For Austria and Switzerland, media monitoring services with documented coverage there are an option, and for pure online and social monitoring, listening tools. Three alternatives under our methodology are listed further down, and the page on media monitoring gives an overview.
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