Publer fact checkPubler is a social media management tool from Kalemi Code in Tirana (Albania) for planning, publishing and analysing posts. It suits freelancers, small teams and agencies that mainly plan and post. According to the pricing page, there is a free plan; according to the German pricing page, paid plans start from €3.58 per month and account with annual payment (as of October 2026). An inbox for comments and direct messages is not part of the documented scope.
Do you want to schedule posts for many networks and pay only for the accounts you actually use? According to the pricing page, Publer bills per social account and team member, and according to the privacy policy it hosts in Frankfurt. An inbox for messages and social listening are missing from the feature comparison. All information comes from vendor sources, as of 13.10.2026.
What is Publer?
Publer is social media planning and analytics software that plans, publishes and analyses posts across more than a dozen networks. According to the terms of use, the vendor is Kalemi Code, based in Tirana, Albania, or Kalemi Code LLC in Sheridan, Wyoming (USA). According to the about page, Publer began as a side project in 2012; a formal founding year of the company is not documented. The pricing model depends on the number of social accounts and team members.
According to the pricing page, Publer connects Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, Threads and Bluesky, plus Mastodon, Telegram and WordPress. According to the pricing page, X can only be used in paid plans.
What can Publer do?
According to the pricing page and help centre, Publer mainly covers planning and analytics; community management and listening are not part of the documented scope.
| Area | What is documented | From which plan |
|---|---|---|
| Planning | drag-and-drop calendar, bulk scheduling via CSV and multi-media uploader up to 500 posts, RSS, unlimited workspaces | bulk from Professional |
| AI | AI Assist for texts and images | unlimited prompts from Business |
| Team | roles and permissions, approvals by admin, owner or client | extended approvals from Business |
| Analytics | analytics and reports, automated PDF reports weekly or monthly by email, competitor analysis for up to 10 competitors per account | from Business |
| Link in bio | Linkie as a link in bio page | all plans, click tracking from Business |
According to the help centre, there is no central inbox. You manage comments per published post in the calendar, and only with the admin role. Direct messages, assignment to team members, employee advocacy and social listening are not in the feature comparison on the pricing page.
According to the help centre, competitor analysis on Instagram only works for business and creator accounts. According to the help centre, the API and an MCP server for AI assistants are only open to eligible Business and Enterprise customers. According to the help centre, there are apps for iOS and Android. The pricing page lists integrations including Canva, Google Drive, Dropbox, OneDrive, Unsplash, Zapier, Bitly, VistaCreate, Rebrandly and OpenAI. Ad management and SSO are not documented in our data.
Who is Publer for, and who is it not for?
Publer suits freelancers, creators and small teams that want to schedule posts for many networks and pay only for accounts they actually use. Relevant for agencies: paid plans include unlimited workspaces, and according to the pricing page every 10th account and every 10th member is free.
Publer is a weaker fit if your team has to answer comments and direct messages together in one inbox. That feature is not documented, and social listening is also missing from the feature comparison. If you need analytics and competitor comparison, you cannot avoid the Business plan. If you want to post on X, you need at least Professional, because the free plan excludes X. For corporations, evidence on SSO is missing; according to the privacy policy, the ISO certification applies to the parent company.
How much does Publer cost?
According to the German pricing page, Publer costs €3.58 per social account and month for Professional and €7.16 for Business with annual payment, or €4.48 and €8.95 monthly, each with one user, as of October 2026. The price rises with every additional account and every additional member. Publer prices are net, with VAT added. Enterprise is available on request.
The figures fit together: the “from USD 5 or 10” in the help centre is the monthly price in US dollars, while the German pricing page shows euros. Per additional member, the price calculator data names USD 2 or 3. For annual payment, the pricing page says “2 months free”, the help centre a 20 % discount. The price calculator shows the final price for your number of accounts. According to the help centre, you can test Professional for 7 days and Business for 14 days, plus a 14-day money-back guarantee.
How does it handle data protection and DACH suitability?
According to the privacy policy, Publer hosts on servers in Frankfurt, Germany. The same privacy policy is our source for the available data processing agreement and for the ISO/IEC 27001 certification, which applies to the parent company Kalemi Code. We do not give a legal assessment.
According to the help centre, the interface is available in German, among others, alongside English, French, Italian, Albanian and Spanish. German-language support is not documented in our data; support runs via live chat, email and social media. According to the help centre, support is available around the clock Monday to Friday, with limited availability at weekends and on public holidays.
Our assessment
Based on the documented facts, Publer is a planning tool with broad network coverage, EU hosting and a pricing model that starts cheaply with few accounts. For freelancers and small teams that mainly plan and post, we consider Publer a suitable option. On the plus side, the free plan and trial periods allow you to get started at no cost.
We take a critical view of the gaps in community management: without an inbox and without documented direct messages, you need a second tool for customer dialogue. Analytics, competitor analysis and API only come with the Business plan, and the price information contradicts itself between help centre and price calculator. How we weigh the facts is set out in the methodology.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Publer. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Networks & publishing | 15% | 10.0 / 10 | 13 / 13 |
| Team & approvals | 10% | 8.8 / 10 | 3 / 4 |
| Community & inbox | 15% | 0.0 / 10 | 2 / 4 |
| Analytics & reporting | 15% | 10.0 / 10 | 4 / 4 |
| Data protection & GDPR | 15% | 7.5 / 10 | 4 / 4 |
| German language | 5% | 6.7 / 10 | 1 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 20% | 10.0 / 10 | 3 / 3 |
Show all 36 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Networks & publishing | 15% | 10.0 / 10 |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| X (Twitter) | 1 of 1 | + yes |
| TikTok | 1 of 1 | + yes |
| YouTube | 1 of 1 | + yes |
| 1 of 1 | + yes | |
| Google Business Profile | 1 of 1 | + yes |
| Threads | 1 of 1 | + yes |
| Bluesky | 1 of 1 | + yes |
| Content calendar | 2 of 2 | + yes |
| Bulk scheduling | 1 of 1 | + yes |
| AI writing assistance | 1 of 1 | + yes |
| Team & approvals | 10% | 8.8 / 10 |
| Approval workflows | 3 of 3 | + yes |
| Roles and permissions | 2 of 2 | + yes |
| Multiple brands / clients | 2 of 2 | + yes |
| Single sign-on (SSO) | 0 of 1 | ? not documented |
| Community & inbox | 15% | 0.0 / 10 |
| Unified inbox for all channels | 0 of 3 | − no |
| Direct messages in the inbox | 0 of 2 | − no |
| Assignment to team members | 0 of 2 | ? not documented |
| Sentiment detection | 0 of 1 | ? not documented |
| Analytics & reporting | 15% | 10.0 / 10 |
| Analytics and reports | 3 of 3 | + yes |
| PDF export | 2 of 2 | + yes |
| Scheduled reports | 1 of 1 | + yes |
| Competitor analysis | 2 of 2 | + yes |
| Data protection & GDPR | 15% | 7.5 / 10 |
| Data stored in the EU (mixed = half points) | 3 of 3 | + yes |
| Data processing agreement (DPA) available | 2 of 2 | + yes |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 0 of 2 | − no |
| Security certification (e.g. ISO 27001, SOC 2) | 1 of 1 | + yes |
| German language | 5% | 6.7 / 10 |
| German-language interface | 2 of 2 | + yes |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 20% | 10.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
Publer pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Free | free | free | 1 user, 1 workspace, 3 social accounts (without X), 10 scheduled posts per account, Linkie link in bio |
| Professional | € 3.58 | – | per social account, 1 user included; unlimited scheduling and drafts, unlimited workspaces, X integration, RSS; 7-day trial |
| Business | € 7.16 | – | per social account; adds unlimited AI prompts, analytics, best posting times, competitor analysis, API & MCP; 14-day trial |
| Enterprise | on request | on request | Everything in Business, volume discounts, 1:1 onboarding, priority support, payment by bank transfer, annual billing |
Net (VAT not included according to the pricing page). Prices per social media account, read in the browser on the German pricing page on 13.10.2026: Professional €4.48 monthly or €3.58 with annual payment (USD price $4.00), Business €8.95 or €7.16 ($8.00). Annual payment "2 months free". Additional members can be added; every 10th account or member is free. The help centre figure "from USD 5 or 10" corresponds to monthly payment. Additional members according to the price calculator data on the pricing page: USD 2 (Professional) or USD 3 (Business) per month (first research 13.10.2026, publer.com/plans).. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- YouTube
- Google Business Profile
- Threads
- Bluesky
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Hosting in Frankfurt (Germany); the parent company Kalemi Code is certified to ISO/IEC 27001. [Source]
- Very broad network coverage; besides the big networks also Mastodon, Telegram, Bluesky and WordPress. [Source]
- Billing per social account and additional member; every 10th account or member is free. [Source]
- API and MCP server for AI assistants (e.g. ChatGPT, Claude) from the Business plan. [Source]
- Interface in English, French, German, Italian, Albanian and Spanish. [Source]
Limitations
- No central inbox: comments are managed per published post, only with the admin role. [Source]
- X (Twitter) only usable in paid plans. [Source]
- Free plan: at most 10 scheduled posts per account at a time and only 24 hours of post history. [Source]
- Competitor analysis: at most 10 competitors per social account, on Instagram only for business and creator accounts. [Source]
- Round-the-clock support only Monday to Friday, limited at weekends and on public holidays. [Source]
Who is Publer for?
According to the disclosed fit rules, Publer suits:
- Agencies
- Getting started & small teams
- Data protection & EU hosting
- Enterprise
Publer user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- Capterra: 4.8 / 5 from 921 reviews (accessed 13 October 2026)
Publer alternatives
Agorapulse
Social media management software from France with publishing, inbox, reporting incl. ROI analysis, plus Advanced Listening and Advocacy as add-ons.
Free plan, paid from $ 79/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Metricool
Social media management tool for planning, publishing, analytics, inbox, ad campaigns and link in bio, used by over 4 million professionals according to the vendor.
Free plan, paid from € 16/month
Swat.io
Social media management tool for companies with a Publisher (planning and publishing) plus Inbox, Insights and Monitoring add-ons.
from € 39/month
Questions about Publer
Is Publer free?
According to the pricing page, Publer has a free plan (as of October 2026). It includes 1 user, 1 workspace, 3 social accounts without X, 10 scheduled posts per account, 25 drafts and 24 hours of post history. Linkie as a link in bio page is included. For more accounts or X, you need a paid plan. You can test Professional for 7 days and Business for 14 days.
How much does Publer cost per month?
According to the German pricing page, Publer costs from €3.58 per month for Professional and from €7.16 for Business, each per account with annual payment, as of October 2026. Every additional account and every additional member costs extra; every 10th is free. Paid monthly, it is €4.48 or €8.95; the price calculator shows the final price. According to the pricing page, VAT is added.
Is Publer GDPR compliant?
We do not give a legal assessment, but the facts are clear. According to its privacy policy, Publer hosts in Frankfurt, and the policy mentions a data processing agreement and an ISO/IEC 27001 certification of the parent company Kalemi Code. Whether that is sufficient for your data is for your data protection team to decide, ideally before you connect your accounts.
Is Publer available in German?
According to the help centre, Publer has a German interface, with English, French, Italian, Albanian and Spanish also available. German-language support is not documented in our data. Support runs via live chat, email and social media; if in doubt, ask before buying, for example during the free trial of Professional or Business.
Which networks does Publer support?
According to the pricing page, Publer connects Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, Threads and Bluesky, plus Mastodon, Telegram and WordPress. That means Publer covers more than a dozen networks. However, X can only be used in paid plans; it is missing in the free plan.
Who is Publer for?
Publer suits freelancers, creators and small teams that want to schedule posts for many networks and pay only for accounts they actually use. Agencies benefit from unlimited workspaces in paid plans. Publer is a weaker fit if your team has to answer comments and direct messages together in one inbox, because there is none.
Does Publer have an inbox for comments and messages?
No, according to the help centre there is no central inbox. You manage comments per published post in the calendar, and only with the admin role. Direct messages and assignment to team members are not in the feature comparison on the pricing page. For customer dialogue across many channels, you therefore need a second tool alongside Publer.
Can Publer schedule many posts at once?
Yes, from the Professional plan, according to the pricing page you can schedule posts in bulk, via CSV or with the multi-media uploader, up to 500 posts at once. According to the pricing page, there is also a drag-and-drop calendar and a connection for RSS feeds. In the free plan, a maximum of 10 scheduled posts per account at a time is possible.
Does Publer have approval workflows?
Yes, according to the help centre Publer offers roles and permissions, and posts can be approved by admin, owner or clients. According to the pricing page, extended approvals are available from the Business plan. For agencies that want to show clients posts before publication, that is enough for simple sign-offs. Publer does not describe multi-stage chains.
Can Publer create reports?
Yes, from the Business plan: according to the pricing page, it includes analytics and reports, and according to the help centre Publer sends PDF reports automatically weekly or monthly by email. Competitor analysis compares up to 10 competitors per account, on Instagram only for business and creator accounts. Analytics are missing in Free and Professional.
Does Publer have a link in bio feature?
Yes, according to the pricing page Publer offers Linkie, a link in bio page included in all plans, including the free plan. Click tracking only comes with the Business plan. According to the integrations page, analytics, email capture and custom domains come with an upgrade; whether that needs a Publer or a Linkie plan remains open.
Does Publer have an API?
Yes, according to the help centre Publer offers an API and an MCP server for AI assistants such as ChatGPT or Claude. Both are only open to eligible customers in the Business and Enterprise plans. The pricing page lists ready-made integrations including Canva, Google Drive, Dropbox, Zapier and OpenAI. There are also apps for iOS and Android.
Where is the vendor of Publer based?
According to the terms of use, Publer belongs to Kalemi Code, based in Tirana, Albania, or Kalemi Code LLC in Sheridan, Wyoming, USA. According to the about page, Publer began as a side project in 2012; a formal founding year is not documented. According to the privacy policy, the data is nevertheless hosted in Frankfurt, Germany.
What experiences do users report with Publer?
Capterra, for example, collects Publer user reviews: there the tool has 4.8 out of 5 points from 921 reviews, read via the search index on 13.10.2026 because Capterra blocks direct retrieval. The figure may therefore differ from the current status. We did not find a product page on OMR Reviews. Reviews do not feed into our fact-based rating.
What alternatives to Publer are there?
Further down this page you will find the three highest-rated other tools in the same pillar, and more on the Publer alternatives page. If you need an inbox for comments and direct messages, filter for that feature in the tool finder. The list of social media scheduling tools gives a broader overview.
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