Semrush Brand Monitoring fact checkSemrush Brand Monitoring is an app in the Semrush App Center that, according to the app page, is developed by Prowly and collects mentions of brands, people and keywords online. It suits marketing, SEO and PR teams that already work with Semrush and want lean web monitoring. The interface is in English, and little is documented on data protection. According to the app page, the app costs USD 79 per month after a 7-day trial (as of October 2026).
What is Semrush Brand Monitoring?
Semrush Brand Monitoring is a tool for web and social monitoring that runs as an app in the Semrush App Center. According to the app page, Prowly developed the app, and it is sold via the Semrush App Center. According to the terms of service, Semrush Inc. is a Delaware corporation based in Boston, USA.
According to the help centre, the app captures mentions in online news, blogs, discussions and social networks and analyses them by sentiment, reach and over time. According to the app page, besides brands you can monitor people, keywords, authors and backlinks. You set up queries for your own brand and for competitor brands, and the hits land in an analytics dashboard.
Risk of confusion: in the same App Center there is a separate app called Media Monitoring. This fact check covers only Brand Monitoring.
What can Semrush Brand Monitoring do?
Semrush Brand Monitoring finds mentions of your brand, your competitors or specific people online, classifies their sentiment and reports anomalies via alert. According to the sources, you cannot plan posts or answer comments; publishing and inbox are not documented.
| Area | What the sources document |
|---|---|
| Queries | own brand, competitor brands, people, keywords, authors, backlinks |
| Sources | online news, blogs, discussions; print and broadcast as an add-on to the subscription |
| Networks | Facebook, Instagram, TikTok, YouTube |
| Analysis | sentiment positive, neutral, negative or unknown for over 100 languages, correctable by hand |
| Alerts | new mention, negative sentiment, unusual spikes; digests daily, weekly, monthly |
| Reporting | dashboard with mentions over time, by country and by category |
Coverage is broad, the social list short. According to the help centre, the app collects mentions in 185 languages from 245 countries. For networks, however, the help centre only names Facebook, Instagram, TikTok and YouTube; LinkedIn and X are not documented.
According to the help centre, the app fetches new mentions every 20 minutes. Retroactively, there are only hits from the 30 days before a query is created.
For early crisis detection, the alerts matter. According to the help centre, the app reports negative sentiment and unusual spikes; if you want fewer emails, you can get digests daily, weekly or monthly instead. According to the help centre, you can correct misclassified sentiment by hand, which helps with irony or technical terms.
Interesting for SEO and PR is the author and backlink search: according to the app page, the app can be used for outreach, meaning finding journalists or sites that write about a topic. Boolean search, image recognition, API and integrations are not documented.
Who is Semrush Brand Monitoring for, and who is it not for?
Semrush Brand Monitoring suits teams that already use a Semrush account and want to track online mentions of their brand and competitors without a separate monitoring tool. According to the app page, using it requires a Semrush login, so the app complements your SEO work in the same account. That is practical for SEO and PR teams that keep an eye on backlinks and authors for outreach anyway.
Under the rules of our methodology, the app falls into the press and media monitoring group, because online news and print or broadcast are documented as sources. However, you have to add print and broadcast to the subscription.
The app is a weaker fit if you need to monitor many brands at once: according to the help centre, a maximum of 15 queries is possible. If you want to keep an eye on LinkedIn or X, analyse years of data retroactively or use a German interface, the sources show no solution. Evidence is missing for corporate requirements such as SSO or documented certificates.
How much does Semrush Brand Monitoring cost?
According to the app page, Semrush Brand Monitoring costs USD 79 per month with monthly billing, as of October 2026. The page does not say whether the price is net or gross. It includes up to 3 queries, an analytics dashboard and email notifications.
According to the app page, you buy more queries as an in-app purchase, in packages up to the maximum of 15 queries. According to the help centre, print and broadcast are also add-ons to the subscription. All packages with their scope are in the price overview.
The app page does not mention a free plan. You can test the app for 7 days with up to 3 queries. Note: according to the app page, the subscription then starts automatically. If you do not want to continue after the trial, cancel in good time.
Data protection and DACH: vendor, data, language
The sources we checked document little about data protection at Semrush Brand Monitoring. Data location, data processing agreement and security certifications such as ISO 27001 or SOC 2 are not documented for the app.
The app is sold via the App Center of Semrush Inc., based in Boston, USA, and according to the app page it was developed by Prowly. Exactly who your contractual partner is and which rules apply to your data is not conclusively clear from the sources. Clarify this in writing before signing and actively request data processing documents before personal data flows into the app.
According to the app page, the app language is English. German-language support is not documented. According to the help centre, sentiment covers over 100 languages; the source does not say whether German has been checked separately.
Our assessment
By our methodology, Semrush Brand Monitoring is lean web monitoring with an open price, a short trial and monthly billing. For teams that use Semrush anyway, the route there is short. The trial is tight, however, and the subscription starts automatically afterwards. So plan the 7 days with specific queries for your brand and competitors.
Deductions arise in data protection, because data location, DPA and certifications are not documented, and on DACH topics because of the English interface. Then there are the limits on scope: few queries in the base package, a short history and four documented social networks.
Our assessment: for online mentions with sentiment and alerts, the app is worth a test if you already work in a Semrush account. If you need more networks or traditional media, you are better off comparing web monitoring tools, the Brand24 fact check or media monitoring providers.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Semrush Brand Monitoring. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 7.3 / 10 | 5 / 7 |
| Analysis & sentiment | 15% | 3.8 / 10 | 2 / 6 |
| Alerts & search | 15% | 4.0 / 10 | 1 / 3 |
| Reporting & export | 10% | 5.0 / 10 | 1 / 3 |
| Data protection & GDPR | 15% | 0.0 / 10 | 1 / 4 |
| German language | 5% | 0.0 / 10 | 1 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 0.0 / 10 | 0 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 7.3 / 10 |
| Social listening (mentions on social networks) | 3 of 3 | + yes |
| Online news | 2 of 2 | + yes |
| Blogs and forums | 2 of 2 | + yes |
| Print media | 0.5 of 1 | ½ add-on only |
| TV and radio | 0.5 of 1 | ½ add-on only |
| Podcasts | 0 of 1 | ? not documented |
| Review sites | 0 of 1 | ? not documented |
| Analysis & sentiment | 15% | 3.8 / 10 |
| Sentiment detection | 2 of 2 | + yes |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 0 of 1 | ? not documented |
| Historical data | 1 of 1 | + yes |
| AI summaries | 0 of 1 | ? not documented |
| Alerts & search | 15% | 4.0 / 10 |
| Real-time alerts | 2 of 2 | + yes |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 0 of 1 | ? not documented |
| Reporting & export | 10% | 5.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 0 of 1 | ? not documented |
| Scheduled reports | 0 of 1 | ? not documented |
| Data protection & GDPR | 15% | 0.0 / 10 |
| Data stored in the EU (mixed = half points) | 0 of 3 | ? not documented |
| Data processing agreement (DPA) available | 0 of 2 | ? not documented |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 0 of 2 | − no |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | − no |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 0.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 0 of 2 | ? not documented |
| API access | 0 of 1 | ? not documented |
| Native integrations documented | 0 of 1 | ? not documented |
Semrush Brand Monitoring pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Brand Monitoring | $ 79 | monthly | Up to 3 queries and 10,000 mentions, email notifications, analytics dashboard |
| Add-on: +3 queries | $ 50 | monthly | +3 queries and 20,000 mentions/month (according to the help centre) |
| Add-on: +9 queries | $ 120 | monthly | +9 queries and 90,000 mentions/month (according to the help centre); maximum 15 queries/120,000 mentions |
"Free 7-day trial, then $79/mo"; net/gross not stated; additional queries as in-app purchases. As of 16 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- TikTok
- YouTube
According to the vendor, as of 16 October 2026.
Strengths and limitations
Strengths
- Mentions in 185 languages from 245 countries; sentiment for over 100 languages, correctable by hand. [Source]
- Print (newspapers, magazines) and broadcast (TV, radio) can be added to the subscription. [Source]
- Alerts for new mentions, negative sentiment and unusual spikes; digests daily, weekly, monthly. [Source]
- Also usable for backlink and author research (PR outreach). [Source]
Who is Semrush Brand Monitoring for?
According to the disclosed fit rules, Semrush Brand Monitoring suits:
- PR & media monitoring
Semrush Brand Monitoring alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about Semrush Brand Monitoring
How much does Semrush Brand Monitoring cost?
According to the app page, Semrush Brand Monitoring costs USD 79 per month with monthly billing (as of October 2026). This includes up to 3 queries, an analytics dashboard and email notifications. You buy more queries as an in-app purchase, and you book print and broadcast as an add-on. The page does not say whether the price is net or gross.
Is Semrush Brand Monitoring free?
No, the Semrush Brand Monitoring app page does not mention a free plan. According to the app page, only a 7-day trial with up to 3 queries is free. After that, the subscription for USD 79 per month starts automatically (as of October 2026). If you only want to try the app, cancel before the trial ends.
How does the Semrush Brand Monitoring trial work?
According to the app page, the trial runs for 7 days and includes up to 3 queries. You start it via the Semrush App Center and need a Semrush login for it. According to the app page, after the 7 days the trial automatically converts into the paid subscription. According to the help centre, you see mentions retroactively from the 30 days before a query is created.
Do I need a Semrush account for Brand Monitoring?
Yes, according to the app page you need a Semrush login for Semrush Brand Monitoring, because the app runs in the Semrush App Center. Whether a free Semrush account is enough or a paid Semrush subscription is required is not documented in the sources we checked. Ideally, check this directly in the App Center before you start the trial.
Who develops Semrush Brand Monitoring?
According to the app page, Semrush Brand Monitoring is developed by Prowly and sold via the Semrush App Center. According to the terms of service, Semrush Inc. is a Delaware corporation based in Boston, USA. The roles Prowly and Semrush each play as contractual partners are not conclusively clear from the sources we checked.
Is Semrush Brand Monitoring available in German?
No, according to the app page the Semrush Brand Monitoring app language is English. German-language support is not documented. The app can still capture German-language mentions, because according to the help centre it collects hits in 185 languages from 245 countries. The help centre does not say whether sentiment detection has been checked separately for German.
Which sources does Semrush Brand Monitoring search?
According to the help centre, Semrush Brand Monitoring searches online news, blogs, discussions and the social networks Facebook, Instagram, TikTok and YouTube. You can add print with newspapers and magazines and broadcast with TV and radio to the subscription. Podcasts and review platforms are not documented as sources. According to the help centre, mentions come from 245 countries.
Which social networks does Semrush Brand Monitoring cover?
According to the help centre, Semrush Brand Monitoring covers Facebook, Instagram, TikTok and YouTube. The help centre does not name LinkedIn, X, Pinterest, Threads or Bluesky, so they are not documented. If your audience mainly discusses on LinkedIn or X, check in the 7-day trial whether mentions arrive from there, or choose another tool.
Does Semrush Brand Monitoring also monitor print, TV and radio?
Yes, but only as an add-on: according to the help centre, you can add print with newspapers and magazines and broadcast with TV and radio to the subscription. The base price includes online sources. Which titles and stations in DACH are covered is not documented. For a classic press review, look at media monitoring providers.
Does Semrush Brand Monitoring detect the sentiment of mentions?
Yes, according to the help centre Semrush Brand Monitoring classifies mentions as positive, neutral, negative or unknown. Sentiment works for over 100 languages, and you can correct wrong classifications manually. For negative sentiment, the app sends an alert on request. The help centre does not say whether German has been checked separately.
How quickly does Semrush Brand Monitoring report new mentions?
According to the help centre, Semrush Brand Monitoring collects new mentions every 20 minutes. There are alerts for new mentions, negative sentiment and unusual spikes. If you do not want individual notifications, according to the help centre you can receive digests daily, weekly or monthly. According to the app page, notifications arrive by email; a mobile app is not documented.
How far back does Semrush Brand Monitoring data go?
According to the help centre, Semrush Brand Monitoring only shows mentions retroactively from the 30 days before a query is created. For ongoing monitoring from today, that is enough. If you want to analyse a brand retroactively over months or years, for example before a relaunch or after a crisis, that is a significant limitation.
How many queries are possible in Semrush Brand Monitoring?
According to the app page, the Semrush Brand Monitoring base package includes up to 3 queries and 10,000 mentions. You buy more queries in packages, according to the help centre up to a maximum of 15 queries. A query can cover a brand, a competitor, a person, a keyword, an author or backlinks. Package prices are in the price overview.
What alternatives to Semrush Brand Monitoring are there?
Which alternative to Semrush Brand Monitoring fits depends on what you are missing. For more social networks or more queries, compare web monitoring tools; for print and broadcast, the media monitoring providers. Three alternatives by our methodology are listed further down, and you can filter more in the tool finder.
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