Planable fact checkPlanable is a collaboration and social media management platform from Planable Inc., built for planning and approving content together. It suits agencies and marketing teams where many people have a say; if you need data in the EU, the processor list offers no evidence for it. According to the pricing page, plans cost from USD 33 per workspace and month with annual payment, with unlimited users (as of October 2026).
You are looking for a tool in which clients or managers approve posts before they go live and have come across Planable. Here we set out what is documented on Planable’s pricing page and help centre, as of October 2026. There is no hands-on test.
What is Planable?
Planable is a platform in which teams create, comment on, approve and publish social media posts and other content together. According to the data processing agreement, the contractual partner is Planable Inc., with an address in Lewes, Delaware (USA). According to the about page, Planable grew out of a hackathon in Transylvania in 2016.
What is special about the model: Planable bills per workspace, and according to the pricing page each workspace has unlimited users. A workspace typically stands for a client, a brand or a location. Analytics, social inbox and social listening are add-ons in Basic and Pro that cost extra. According to the help centre, there are apps for iOS and Android for use on the move, and according to the pricing page a public API is available from Pro.
What can Planable do?
According to the pricing page, Planable focuses on planning and approval; analytics and community management come via add-ons.
| Area | What the vendor says is included | Availability |
|---|---|---|
| Planning | feed and calendar view; CSV import up to 400 rows | views in all plans, import per help centre |
| AI | posts from prompts, rewriting, hashtags, captions from image or video | per help centre |
| Approvals | none, optional, mandatory; multi-level | mandatory approval from Pro, multi-level Enterprise |
| Roles | Guest, Writer, Contributor, Approver, Administrator, Owner | per help centre |
| Social inbox | comments for Facebook, Instagram, LinkedIn, TikTok; DMs only Facebook and Instagram | add-on |
| Analytics | reports as PDF or CSV, up to 5 competitor profiles, AI visibility block | add-on |
| Social listening | 1 brand keyword, 3 topics, 3 competitors, maximum 30 days | add-on |
According to the pricing page, “Universal Content” also lets you plan and approve content outside social media, such as newsletters, blog posts or ads. According to the pricing page, you can connect Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile and Threads; Bluesky is missing from the list.
According to the help centre, besides the big networks the listening add-on also searches Reddit and websites such as news sites, blogs and forums. The data syncs every 24 hours; according to the vendor, this is explicitly not a live stream.
Who is Planable for, and who is it not for?
Planable suits agencies and marketing teams where approvals are the bottleneck. Because users per workspace cost nothing extra, you can bring in clients, specialist departments or management without a licence bill. The graded approvals and the area for newsletters and blog posts suit teams that coordinate more than social media.
Planable is a weaker fit if you publish large volumes: according to the pricing page, Basic allows 60 posts and 4 social pages, and Pro 150 posts and 10 social pages per workspace and month. If you want to do serious monitoring, you will also hit limits, because listening covers a maximum of 30 days and only updates daily. For organisations required to keep data in the EU, the evidence is missing.
How much does Planable cost?
Planable bills per workspace and month, according to the pricing page in US dollars and excluding taxes. As of October 2026, Planable prices are USD 33 for Basic and USD 49 for Pro with annual payment; monthly, it is USD 39 and USD 59. Enterprise is available on request and includes analytics and social inbox.
According to the pricing page, you can start for free with 50 posts in total, with no time limit and no credit card; X publishing is not included in the free allowance. The add-ons cost extra per workspace: analytics USD 14, social inbox USD 9 and social listening USD 99 per month. In paid plans, you can test each add-on free of charge for 30 days. All plans are in the price table.
Data protection and DACH: data, DPA and language
On the evidence, Planable’s data is in the USA: the processor list gives “United States of America” as the location for the hosting providers, including AWS, DigitalOcean and MongoDB. EU data storage is not documented. Planable provides a data processing agreement publicly.
We could not document security certifications such as ISO 27001 or SOC 2; according to our research, Planable’s security page only shows an image. We did not find a German interface or German-language support either; the help centre is in English. That does not mean neither exists, but you should clarify it before buying.
Our assessment
By our methodology, Planable is an approval tool with publishing attached, and in that role the model makes sense. Unlimited users per workspace and the three approval types solve exactly the problem that holds up coordination in agencies.
For the DACH region, there are two clear objections. According to the processor list, the data is in the USA, and a German interface is not documented. Also factor in the add-ons: if you need analytics and inbox, you pay extra per workspace in Basic and Pro. If you are looking for reviews from other users: according to the search index, Planable stands at 4.6 out of 5 points from 955 reviews on G2, and on OMR Reviews there is only 1 review so far (as of October 2026). Planable is worthwhile above all for teams for whom coordination matters more than community management. We explain how we rate and who is behind this site under methodology and disclosure.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Planable. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
Social Media Management: 6.7 / 10
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Networks & publishing | 15% | 9.3 / 10 | 12 / 13 |
| Team & approvals | 10% | 9.4 / 10 | 4 / 4 |
| Community & inbox | 15% | 5.6 / 10 | 3 / 4 |
| Analytics & reporting | 15% | 4.4 / 10 | 3 / 4 |
| Data protection & GDPR | 15% | 2.5 / 10 | 3 / 4 |
| German language | 5% | 0.0 / 10 | 0 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 20% | 10.0 / 10 | 3 / 3 |
Show all 36 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Networks & publishing | 15% | 9.3 / 10 |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| X (Twitter) | 1 of 1 | + yes |
| TikTok | 1 of 1 | + yes |
| YouTube | 1 of 1 | + yes |
| 1 of 1 | + yes | |
| Google Business Profile | 1 of 1 | + yes |
| Threads | 1 of 1 | + yes |
| Bluesky | 0 of 1 | ? not documented |
| Content calendar | 2 of 2 | + yes |
| Bulk scheduling | 1 of 1 | + yes |
| AI writing assistance | 1 of 1 | + yes |
| Team & approvals | 10% | 9.4 / 10 |
| Approval workflows | 3 of 3 | + yes |
| Roles and permissions | 2 of 2 | + yes |
| Multiple brands / clients | 2 of 2 | + yes |
| Single sign-on (SSO) | 0.5 of 1 | ½ enterprise/custom only |
| Community & inbox | 15% | 5.6 / 10 |
| Unified inbox for all channels | 1.5 of 3 | ½ add-on only |
| Direct messages in the inbox | 2 of 2 | + yes |
| Assignment to team members | 0 of 2 | ? not documented |
| Sentiment detection | 1 of 1 | + yes |
| Analytics & reporting | 15% | 4.4 / 10 |
| Analytics and reports | 1.5 of 3 | ½ add-on only |
| PDF export | 1 of 2 | ½ add-on only |
| Scheduled reports | 0 of 1 | ? not documented |
| Competitor analysis | 1 of 2 | ½ add-on only |
| Data protection & GDPR | 15% | 2.5 / 10 |
| Data stored in the EU (mixed = half points) | 0 of 3 | − no |
| Data processing agreement (DPA) available | 2 of 2 | + yes |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 0 of 2 | − no |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 20% | 10.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
Monitoring & Listening: 3.7 / 10
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 3.2 / 10 | 6 / 7 |
| Analysis & sentiment | 15% | 1.3 / 10 | 2 / 6 |
| Alerts & search | 15% | 1.0 / 10 | 2 / 3 |
| Reporting & export | 10% | 3.8 / 10 | 2 / 3 |
| Data protection & GDPR | 15% | 2.5 / 10 | 3 / 4 |
| German language | 5% | 0.0 / 10 | 0 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 10.0 / 10 | 3 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 3.2 / 10 |
| Social listening (mentions on social networks) | 1.5 of 3 | ½ add-on only |
| Online news | 1 of 2 | ½ listening is an add-on |
| Blogs and forums | 1 of 2 | ½ listening is an add-on |
| Print media | 0 of 1 | − no |
| TV and radio | 0 of 1 | − no |
| Podcasts | 0 of 1 | − no |
| Review sites | 0 of 1 | ? not documented |
| Analysis & sentiment | 15% | 1.3 / 10 |
| Sentiment detection | 1 of 2 | ½ listening is an add-on |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 0 of 1 | ? not documented |
| Historical data | 0 of 1 | − no |
| AI summaries | 0 of 1 | ? not documented |
| Alerts & search | 15% | 1.0 / 10 |
| Real-time alerts | 0 of 2 | − no |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 0.5 of 1 | ½ add-on only |
| Reporting & export | 10% | 3.8 / 10 |
| Analytics and reports | 1 of 2 | ½ add-on only |
| PDF export | 0.5 of 1 | ½ add-on only |
| Scheduled reports | 0 of 1 | ? not documented |
| Data protection & GDPR | 15% | 2.5 / 10 |
| Data stored in the EU (mixed = half points) | 0 of 3 | − no |
| Data processing agreement (DPA) available | 2 of 2 | + yes |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 0 of 2 | − no |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 10.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
Planable pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Free | free | free | 50 posts in total, no time limit |
| Basic | $ 33 | annual | per workspace: 60 posts/month, 4 social pages, unlimited users, 2 approval types, feed and calendar view |
| Basic | $ 39 | monthly | as Basic, annual |
| Pro | $ 49 | annual | per workspace: 150 posts/month, 10 social pages, unlimited users, 3 approval types incl. mandatory approval, grid view, public API |
| Pro | $ 59 | monthly | as Pro, annual |
| Enterprise | on request | on request | unlimited posts, multi-level approvals, SSO, Analytics and Inbox add-ons included, dedicated account manager |
Net ('do not include applicable taxes'), per workspace and month, unlimited users. Annual payment: 2 months free. Add-ons per workspace: Analytics USD 14/month or USD 140/year, Social Inbox USD 9/month (USD 7.50 with annual payment), Social Listening USD 99/month or USD 990/year. Enterprise includes Analytics and Social Inbox.. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- YouTube
- Google Business Profile
- Threads
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Billing per workspace with unlimited users instead of per seat. [Source]
- Approval workflows in three types (none, optional, mandatory), multi-level in the Enterprise plan. [Source]
- Universal Content: planning and approval also for non-social content such as newsletters, blog posts or ads. [Source]
- Analytics includes an AI visibility block on your own domain's visibility in AI answers (data from SE Ranking). [Source]
- Social listening as an add-on with Reddit and websites (news, blogs, forums) alongside the big networks. [Source]
Limitations
- Hosting providers in the USA according to the processor list; no EU data storage documented. [Source]
- Analytics and Social Inbox cost extra in Basic and Pro (add-ons per workspace). [Source]
- Social listening: 1 brand keyword, 3 topics, 3 competitors per workspace, maximum 30-day period. [Source]
- Post and page limits: Basic 60 posts and 4 social pages, Pro 150 posts and 10 social pages per workspace and month. [Source]
- Direct messages in the social inbox only for Facebook and Instagram. [Source]
Who is Planable for?
According to the disclosed fit rules, Planable suits:
- Getting started & small teams
- Enterprise
Planable user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: 3.5 / 5 from 1 reviews (accessed 13 October 2026)
- G2: 4.6 / 5 from 955 reviews (accessed 13 October 2026)
Planable alternatives
Agorapulse
Social media management software from France with publishing, inbox, reporting incl. ROI analysis, plus Advanced Listening and Advocacy as add-ons.
Free plan, paid from $ 79/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Metricool
Social media management tool for planning, publishing, analytics, inbox, ad campaigns and link in bio, used by over 4 million professionals according to the vendor.
Free plan, paid from € 16/month
Swat.io
Social media management tool for companies with a Publisher (planning and publishing) plus Inbox, Insights and Monitoring add-ons.
from € 39/month
Questions about Planable
Is Planable free?
Yes, to get started: according to the pricing page, the first 50 posts are free, with no time limit and no credit card. The allowance does not reset monthly, and posts on X are not possible in the free plan. After that, plans start at USD 33 per workspace and month with annual payment, as of October 2026.
How much does Planable cost?
According to the pricing page, Planable costs USD 33 for Basic and USD 49 for Pro per workspace and month with annual payment; monthly, it is USD 39 and USD 59, excluding taxes in each case (as of October 2026). Enterprise is available on request. Analytics, social inbox and social listening cost extra as add-ons in Basic and Pro.
How much does Planable cost for several users?
Planable costs nothing extra for several users, because according to the pricing page billing is per workspace and each workspace has unlimited users. It gets more expensive with each additional workspace, meaning each additional client or brand, and with add-ons such as analytics or social inbox. So count workspaces, not people, when you budget.
Is Planable GDPR compliant?
According to its own website, Planable provides a data processing agreement, but according to the processor list the hosting providers are in the USA. Data storage in the EU is not documented. Whether that is enough for your company depends on your requirements; clarify it with your data protection officer before buying, as these facts do not replace a legal assessment.
Is Planable available in German?
We could not document a German interface for Planable. The help centre is in English, and we did not find a language option during our research. If your team needs a German interface, ask Planable directly before buying, and use the free allowance of 50 posts to check how well the tool fits your team's day-to-day work.
Which networks does Planable support?
According to the pricing page, Planable supports Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile and Threads. Bluesky does not appear in the network list on the pricing page. Note that posts on X are not possible in the free allowance and direct messages in the social inbox only work for Facebook and Instagram.
Who is Planable for?
Planable suits agencies and marketing teams where coordination and approvals are the bottleneck. Because, according to the pricing page, each workspace has unlimited users, you can bring in clients or specialist departments at no extra cost. Planable is a weaker fit for high post volumes, serious monitoring or a requirement for EU data storage, which is not documented.
How do approvals work in Planable?
According to the pricing page, Planable has three approval types: no approval, optional and mandatory approval. Basic includes 2 of them, mandatory approval comes from Pro, and multi-level approvals only in Enterprise. According to the help centre, you define roles such as Guest, Writer, Contributor, Approver, Administrator and Owner. Newsletters, blog posts or ads can also be approved.
Does Planable have a social inbox?
Yes, as an add-on for USD 9 per workspace and month; it is included in Enterprise. According to the help centre, you answer comments from Facebook, Instagram, LinkedIn and TikTok there. According to the pricing page, direct messages only work for Facebook and Instagram. Whether you can assign messages to individual team members is not documented.
Does Planable have analytics and reports?
Yes, via the analytics add-on for USD 14 per workspace and month; it is included in Enterprise. According to the help centre, you export reports as PDF or CSV and compare yourself with up to 5 competitor profiles per page. An AI visibility block uses data from SE Ranking to show how your domain appears in AI answers.
Does Planable have social listening?
Yes, as an add-on for USD 99 per workspace and month. According to the help centre, it covers 1 brand keyword, 3 topics and 3 competitors, a period of up to 30 days and an update every 24 hours. It captures the big networks, Reddit and websites. For continuous monitoring over longer periods, that is a narrow scope.
Does Planable have an API?
Yes, according to the pricing page Planable offers a public API from the Pro plan. The pricing page lists an MCP connector, through which you can connect AI assistants, for all plans. Planable lists Canva, Slack and Zapier as further integrations. According to the help centre, sign-in via SSO with SAML 2.0 is only available in the Enterprise plan.
Is there a Planable app?
Yes, according to the help centre Planable is available as an app for iOS and Android. It gives you access to your workspaces on the move, which is especially handy for approvers who are not always at a computer. Which app features matter in day-to-day work is best checked yourself with the free allowance of 50 posts.
Where is the vendor of Planable based?
According to the data processing agreement, the contractual partner is Planable Inc., with an address in Lewes, Delaware, in the USA. According to the about page, Planable grew out of a hackathon in Transylvania in 2016. The about page does not name a headquarters. According to the processor list, the hosting providers are also in the USA.
What alternatives to Planable are there?
Which Planable alternative fits depends mainly on data location. According to its own security page, Agorapulse hosts in Ireland, SocialHub in Germany according to its security page, and Lomavis in Germany and the EU according to its Helpbase. The three alternatives rated highest by our methodology appear further down; more in the Planable alternatives and the tools list.
18 sources for this page in the source index · with access dates