Otterly.AI fact checkOtterly.AI is a specialised AI visibility tool from Austria: it measures how often ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot name your brand and which sources they cite. It suits marketing and SEO teams that want to answer exactly this question. According to the pricing page, Otterly.AI does not monitor social media, news or blogs. According to the pricing page, the entry plan costs USD 29 per month, with a 7-day trial (as of October 2026).
What is Otterly.AI?
Otterly.AI is a Generative Engine Optimization (GEO) tool that, according to the vendor, measures how often and how brands appear in the answers of AI search engines. It counts mentions, position compared with competitors, tone and the pages a model cites as a source.
Otterly.AI is run by OtterlyAI GmbH, based in Persenbeug, Austria, according to the legal notice. According to the about page, the product launched as an AI search monitoring tool in October 2024. That makes Otterly.AI one of the young vendors in a market that is itself only a few years old.
How such measurements work and where they reach their limits is explained in our overview of AI visibility tools.
What can Otterly.AI do?
Otterly.AI sends defined prompts to several AI search engines every day and analyses the answers. You cannot use it to plan posts, answer comments or collect mentions in social networks; according to the pricing page, the tool measures only answers from AI search engines.
| Area | What the sources document |
|---|---|
| AI search engines | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Google AI Mode, Gemini and Claude as add-ons |
| Metrics | Brand Visibility Index, share of voice, domain ranking |
| Analysis | sentiment in AI answers, competitor tracking, cited sources (citation source tracking) |
| Audits | GEO audits of individual URLs |
| Reports | detailed reports and export; connector for Google Looker Studio from Standard |
| Technology | API and MCP server from Standard, SSO only in Enterprise |
For PR and content teams, the source analysis is the most important part. According to the pricing page, it shows which websites a model cites when it answers about your brand or industry. From that, you can work out where press work or your own content pays off.
According to the pricing page, you can create unlimited brands and competitors, and from Standard also any number of workspaces. Otterly.AI controls the volume of measurement through the number of prompts per plan.
For AI assistants, there is an official MCP server that, according to the product page, works with Claude, ChatGPT, Cursor and other clients. According to the pricing page, the sentiment analysis refers to the tone in which AI answers describe your brand. The vendor pages do not document real-time alerts, Boolean search or a PDF export. Historical data from before your measurement starts is not documented either.
Who is Otterly.AI for, and who is it not for?
Otterly.AI suits marketing, SEO and content teams that want to measure their visibility in AI answers and compare it with competitors. Because, according to the pricing page, all plans allow unlimited team members, a larger team does not pay per head. Agencies with several clients can create unlimited workspaces from the Standard plan and measure brands separately.
Under our methodology, Otterly.AI falls into the getting started and small teams group, because the cheapest public plan costs less than USD 40 per month. The rule for corporations and enterprise is also met: SSO, API and MCP server are documented. However, SSO is only available in the Enterprise plan, and the vendor does not name its own security certification.
Otterly.AI is a weaker fit if you want to know what people write about you on Instagram, in forums or in the press. Social media monitoring tools or media monitoring providers are meant for that. If you need API and MCP, you also have to book at least the Standard plan.
How much does Otterly.AI cost?
Otterly.AI publishes its prices and bills in US dollars per month. According to the pricing page, the Lite plan starts at USD 29 per month with 15 prompts and 4 AI search engines; Enterprise is available on request. The page mentions a 15 % discount for annual payment.
The pricing model depends on the number of prompts and the AI search engines selected. According to the pricing page, Google AI Mode, Gemini and Claude cost extra, and the price of the add-ons rises with the plan. The page does not say whether plan prices include tax; for the add-ons it explicitly says “excluding tax”.
The pricing page shows no free plan. According to the help centre, you can test Otterly.AI for 7 days without a credit card. All plans and add-ons are in the price overview, as of October 2026.
Data protection and DACH: servers, DPA, language
The data location of Otterly.AI is mixed. According to the security page, the platform runs on AWS in Frankfurt (eu-central-1), but the vendor stores the public monitoring data in a US data centre in North Virginia. For the measured AI answers, that means they are in the USA.
The help centre describes how Otterly.AI implements the GDPR. It does not mention an offer for a data processing agreement, and the privacy policy stays general. So ask for a DPA before buying. If your prompts contain confidential product names or planned campaigns, also clarify whether they are part of the data stored in the USA. Its own certification is not documented; the security page refers to the certifications of the AWS data centres such as SOC 2 and ISO 27001.
The vendor is based in Austria. Even so, the vendor pages do not document a German interface or German-language support. Whether you will be looked after in German is best clarified during the trial period.
Our assessment
Otterly.AI is a specialist tool with open prices, a low entry point and a clear job: measuring AI visibility. If that is exactly what you are looking for, the vendor pages say you get metrics, competitor comparison and source analysis from one source.
In the monitoring score under our methodology, Otterly.AI nevertheless scores lower than broad listening suites. The reason lies in its scope: the score measures monitoring as a whole, meaning source coverage, analysis, alerts and search, reporting, data protection, language, price transparency and AI connectivity. AI visibility is only a single checkpoint there, and Otterly.AI lacks social, news and blog sources. API, MCP server and public prices, on the other hand, are well documented.
Our assessment: for the question “How does ChatGPT see us?”, Otterly.AI is an obvious candidate that you can test cheaply. Before deciding, compare the AI search engines queried, the data location and access to API and MCP with Peec AI or Rankscale. On OMR Reviews, Otterly.AI has 4.81 out of 5 stars from 56 reviews (retrieved on 16.10.2026). This does not feed into our score.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Otterly.AI. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 0.0 / 10 | 0 / 7 |
| Analysis & sentiment | 15% | 2.5 / 10 | 1 / 6 |
| Alerts & search | 15% | 2.0 / 10 | 1 / 3 |
| Reporting & export | 10% | 5.0 / 10 | 1 / 3 |
| Data protection & GDPR | 15% | 4.4 / 10 | 2 / 4 |
| German language | 5% | 0.0 / 10 | 0 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 10.0 / 10 | 3 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 0.0 / 10 |
| Social listening (mentions on social networks) | 0 of 3 | ? not documented |
| Online news | 0 of 2 | ? not documented |
| Blogs and forums | 0 of 2 | ? not documented |
| Print media | 0 of 1 | ? not documented |
| TV and radio | 0 of 1 | ? not documented |
| Podcasts | 0 of 1 | ? not documented |
| Review sites | 0 of 1 | ? not documented |
| Analysis & sentiment | 15% | 2.5 / 10 |
| Sentiment detection | 2 of 2 | + yes |
| Sentiment for German-language text | 0 of 2 | ? not documented |
| Image and logo recognition | 0 of 1 | ? not documented |
| Influencer identification | 0 of 1 | ? not documented |
| Historical data | 0 of 1 | ? not documented |
| AI summaries | 0 of 1 | ? not documented |
| Alerts & search | 15% | 2.0 / 10 |
| Real-time alerts | 0 of 2 | ? not documented |
| Boolean search queries | 0 of 2 | ? not documented |
| Monitoring of AI answers (ChatGPT & co.) | 1 of 1 | + yes |
| Reporting & export | 10% | 5.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 0 of 1 | ? not documented |
| Scheduled reports | 0 of 1 | ? not documented |
| Data protection & GDPR | 15% | 4.4 / 10 |
| Data stored in the EU (mixed = half points) | 1.5 of 3 | ½ partly outside the EU |
| Data processing agreement (DPA) available | 0 of 2 | ? not documented |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 2 of 2 | + yes |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | ? not documented |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 10.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
Otterly.AI pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Lite | $ 29 | monthly | 15 prompts, 4 AI search engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot), unlimited users, daily tracking, 1 workspace; no API/MCP |
| Standard | $ 189 | monthly | 100 prompts, unlimited workspaces, API (2,000 requests) and MCP (2,000 requests), Data Studio connector, Agent Analytics |
| Premium | $ 489 | monthly | 400 prompts, API and MCP 5,000 requests each, personal onboarding |
| Enterprise | on request | on request | From 1,000 prompts, SSO, individual terms, customer success manager |
| Add-ons Google AI Mode / Gemini / Claude | $ 9 | monthly | Depending on plan: AI Mode or Gemini USD 9/59/149, Claude USD 29/109/439 per month (Lite/Standard/Premium) |
Monthly payment; 15 % discount for annual payment (Lite 25, Standard 160, Premium 422 USD/month). Add-on prices explicitly excluding tax; whether plan prices are net or gross is not stated.. As of 16 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Strengths and limitations
Strengths
- Austrian vendor (OtterlyAI GmbH, FN 647749 y). [Source]
- Unlimited team members in all plans. [Source]
- Entry from USD 29/month with 15 prompts. [Source]
- Official MCP server for Claude, ChatGPT, Cursor and others (from Standard). [Source]
- Cited sources (citation source tracking) and GEO audits of URLs. [Source]
Who is Otterly.AI for?
According to the disclosed fit rules, Otterly.AI suits:
- Getting started & small teams
- Enterprise
Otterly.AI user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: 4.81 / 5 from 56 reviews (accessed 16 October 2026)
Otterly.AI alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about Otterly.AI
How much does Otterly.AI cost?
According to the pricing page, Otterly.AI costs from USD 29 per month in the Lite plan; Enterprise is available on request (as of October 2026). The price depends on the number of prompts: Lite includes 15, Standard 100 and Premium 400 prompts. Annual payment gets a 15 % discount. Google AI Mode, Gemini and Claude cost extra as add-ons.
Is Otterly.AI free?
No, the Otterly.AI pricing page shows no free plan. According to the help centre, however, you can test the tool free of charge for 7 days, without a credit card. The trial includes 50 prompts and 1,000 calls each via API and MCP. After that, the cheapest plan, Lite, starts at USD 29 per month (as of October 2026).
How long can I test Otterly.AI?
According to the help centre, you can test Otterly.AI free of charge for 7 days, as of 04.08.2026. You do not need a credit card. The trial includes 50 prompts and 1,000 calls each via API and MCP, so you can also try connecting AI assistants. Check older information online with longer trial periods before you start.
Is Otterly.AI GDPR compliant?
We do not give a legal assessment; these points are documented. The Otterly.AI help centre describes how it implements the GDPR, but does not mention a data processing agreement. According to the security page, the platform runs in Frankfurt, while public monitoring data is in the USA. Its own certification is not documented. Ask for a DPA before buying.
Where is Otterly.AI data stored?
According to the security page, Otterly.AI data is partly in the EU and partly in the USA. The platform runs on AWS in Frankfurt (eu-central-1). The vendor stores the public monitoring data, meaning the measured AI answers, in a US data centre in North Virginia. Before signing, clarify which of your data ends up where.
Is Otterly.AI available in German?
A German interface for Otterly.AI is not documented in our sources, and neither is German-language support. That is surprising, because the vendor, OtterlyAI GmbH, is based in Austria. German is not ruled out, just not documented. During the 7-day trial, ask whether you will be looked after in German and how well German-language prompts are analysed.
Where is the vendor of Otterly.AI based?
According to the legal notice, the vendor of Otterly.AI is OtterlyAI GmbH, based in Persenbeug, Austria. According to the about page, the product launched as an AI search monitoring tool in October 2024. For you, that means your contractual partner is in the EU, even though, according to the security page, the measured monitoring data is stored in the USA.
Which AI search engines does Otterly.AI measure?
According to the pricing page, Otterly.AI measures ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in all plans. Google AI Mode, Gemini and Claude are available at extra cost. Measurement runs daily, using the prompts you define. How many prompts you can use depends on the plan, from 15 in Lite to 400 in Premium.
Does Otterly.AI also measure Gemini and Claude?
Yes, according to the pricing page Otterly.AI measures Gemini and Claude, but only as paid add-ons, just like Google AI Mode. The price rises with the plan: Gemini and AI Mode cost USD 9, 59 or 149 per month depending on the plan, Claude USD 29, 109 or 439 (as of October 2026, excluding tax). Details are in the price overview.
Does Otterly.AI have an API or an MCP server?
Yes, Otterly.AI has an API and an official MCP server, both from the Standard plan according to the pricing page. That plan includes 2,000 requests per month each, Premium 5,000 each. According to the product page, the MCP server works with Claude, ChatGPT, Cursor and other clients. For reports, there is a connector for Google Looker Studio from Standard.
How many users can I add in Otterly.AI?
According to the pricing page, you can add unlimited team members in Otterly.AI in all plans, including the Lite entry plan. What is limited are prompts and, in the Lite plan, workspaces: there is one there, and unlimited from Standard. You can also create unlimited brands and competitors. So larger teams do not pay per head.
Can I compare competitors with Otterly.AI?
Yes, according to the pricing page Otterly.AI compares your brand with competitors via share of voice, Brand Visibility Index and domain ranking. You can create unlimited competitors. The tool also shows which sources the AI search engines cite and how positively or negatively your brand appears in the answers. That way you see who is ahead of you in AI answers.
Does Otterly.AI also monitor social media and news?
No, according to the pricing page social media, news and blogs are not among the Otterly.AI sources. The tool measures only answers from AI search engines such as ChatGPT or Perplexity. If you want to monitor mentions on Instagram, in forums or in the press, you also need a social listening tool or a media monitoring provider.
How do users rate Otterly.AI?
On OMR Reviews, Otterly.AI has 4.81 out of 5 stars from 56 reviews, retrieved on 16.10.2026. That is a snapshot that changes with new reviews. Review platforms do not feed into our score, which relies only on documented facts from vendor pages. Read the reviews anyway, especially on support and data quality.
What alternatives to Otterly.AI are there?
Which Otterly.AI alternative fits depends on what you need. For pure AI visibility, compare Peec AI and Rankscale, which our overview of AI visibility tools puts in context. If you want to monitor AI answers and social media together, listening suites with an AI module are an option. You can filter more tools in the tool finder.
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