YouScan fact checkYouScan is an AI-based social listening platform from YouScan Limited in Nicosia that analyses mentions in social media, forums, reviews and online news and also analyses images. It suits brands, agencies and market research teams that want to measure sentiment in German too. According to the help centre, there is no German interface, but the Trust Center documents ISO/IEC 27001:2022 and SOC 2 Type 2. According to the pricing page, YouScan starts at 499 per month with annual billing (as of October 2026).
What is YouScan?
YouScan is a social listening platform that, according to the vendor, works with image analysis (Visual Insights), Audience Insights and the AI agent Insights Copilot. According to the product page, its target groups are brands, agencies and market research.
According to the terms of service, the contractual partner is YouScan Limited, based in Nicosia, Cyprus. According to the about page, its history goes back to 2009, and the vendor names offices in New York, Mexico City, Limassol and Warsaw, among others.
YouScan monitors and analyses mentions; the vendor does not mention features for publishing posts.
What can YouScan do?
YouScan collects mentions from social networks, blogs, forums, review sites and online news and analyses them with machine learning.
| Area | What the sources document |
|---|---|
| Networks | Facebook, Instagram, LinkedIn, X, TikTok, YouTube |
| Other sources | blogs, forums, online news, reviews from App Store, TripAdvisor, Trustpilot, Amazon, Booking.com and others |
| Search | AND, OR, AND NOT, proximity operator, phrases, wildcards, author operators |
| Analysis | sentiment incl. German, aspect sentiment, trends, word clouds, comparison of topics and logos |
| AI | Insights Copilot answers questions about the data, 10 questions per month in Starter |
| Alerts | instant or hourly by email or messenger, smart alerts on spikes |
| Reports | custom dashboards, email reports daily, weekly, monthly, digest as PDF |
| Technology | API as an add-on, SSO, Slack, Microsoft Teams, WhatsApp, Zendesk, webhook |
According to the about page, YouScan has analysed images since 2018. According to the vendor, Visual Insights recognises logos, text in images and objects or scenes. According to the help centre, YouScan determines sentiment in relation to the monitored topic and itself names an accuracy of 90 to 95 %.
According to the help centre, Audio Monitoring finds spoken brand mentions in videos via transcripts, as an add-on with data from 15.10.2022. According to the help centre, you can assign mentions to colleagues with a note and email notification. According to the help centre, YouScan can be connected to helpdesks such as Zendesk and Freshdesk. On request, the Insights Copilot creates reports that you can save as PDF.
Who is YouScan for, and who is it not for?
YouScan suits brands, agencies and market research teams that want to analyse the content of many online mentions and also capture images and logos. According to the pricing page, unlimited users and alerts already in the Starter plan make the tool predictable for larger teams.
If you want to analyse German-language mentions by sentiment, according to the help centre German is on the list of languages with automatic sentiment detection. For security reviews in procurement, the documented ISO/IEC 27001:2022 and SOC 2 Type 2 certificates help.
YouScan is a weaker fit if you have a small budget or need to look back a long way; according to the terms and conditions, the Starter plan only fetches 30 days of historical data. Caution for corporations with subsidiaries in several countries: according to the terms, use is limited to the country of the registered customer company, and branches in other countries need their own subscriptions. Print, TV and radio are not documented; providers under media monitoring are meant for that.
How much does YouScan cost?
YouScan publishes an entry price. According to the pricing page, the Starter plan costs 499 per month with annual billing, in euros, US dollars or pounds with the same figure. The page does not say whether this is net or gross. The plans differ in topics, mentions and additional features.
According to the pricing page, Starter includes 3 topics, up to 15,000 mentions per month, 1 integration and 1 custom dashboard. The Unlimited plans Listen, Analyze and Enterprise have no public price and are available after a demo and request. According to the terms and conditions, a downgrade to a smaller plan is excluded.
The pricing page shows no free plan. According to the product page, you can test YouScan for 3 days free of charge and without a credit card, and there is also a free demo. All plans are in the price overview, as of October 2026.
Data protection and DACH: servers, DPA, language
YouScan’s data location is mixed, because according to the vendor data is also processed outside the EEA. The Trust Center names a “Major Cloud Provider” without a region as the host, and OVHcloud, Microsoft Azure, Cloudflare, Google Workspace and Notion, among others, as subprocessors. The privacy policy mentions transfer or access from countries outside the EEA, including the USA and Ukraine, secured via standard contractual clauses.
According to the vendor, a Data Processing Addendum in the version of 11.09.2026 is part of the terms of service, with EU standard contractual clauses and a UK addendum. The Trust Center documents certifications to ISO/IEC 27001:2022 and SOC 2 Type 2, plus a linked ePrivacy seal.
According to the help centre, there is no German interface; English, Spanish, Ukrainian and Russian are available. According to the help centre, support replies Monday to Friday from 06:00 to 23:00 UTC via chat, email and WhatsApp; German-language support is not documented. According to the vendor, the website is available in English, Spanish, Portuguese and Ukrainian.
Our assessment
By our methodology, YouScan is a listening tool with extensive analysis, image analysis and documented security certificates. In the data protection and GDPR criterion, DPA and certification are on the plus side, while the mixed data location costs points.
Deductions arise for German language support and tiering. The interface is not in German, and according to the terms, image analysis, Audience Insights, API and Audio Monitoring are only available as add-on modules or in the Unlimited plans.
Here the sources contradict each other: the pricing page lists image recognition and API as part of the Unlimited plans, while the terms and help centre list them as paid add-on modules. We count them as add-ons; get the scope confirmed before buying.
Our assessment: if you want to analyse German sentiment and images, you should test YouScan. For small budgets, look at web monitoring tools. YouScan is listed on OMR Reviews but has 0 reviews (retrieved on 13.10.2026).
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for YouScan. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Source coverage | 20% | 7.3 / 10 | 4 / 7 |
| Analysis & sentiment | 15% | 9.4 / 10 | 6 / 6 |
| Alerts & search | 15% | 8.0 / 10 | 2 / 3 |
| Reporting & export | 10% | 10.0 / 10 | 3 / 3 |
| Data protection & GDPR | 15% | 8.1 / 10 | 4 / 4 |
| German language | 5% | 0.0 / 10 | 1 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 15% | 3.8 / 10 | 2 / 3 |
Show all 30 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Source coverage | 20% | 7.3 / 10 |
| Social listening (mentions on social networks) | 3 of 3 | + yes |
| Online news | 2 of 2 | + yes |
| Blogs and forums | 2 of 2 | + yes |
| Print media | 0 of 1 | ? not documented |
| TV and radio | 0 of 1 | ? not documented |
| Podcasts | 0 of 1 | ? not documented |
| Review sites | 1 of 1 | + yes |
| Analysis & sentiment | 15% | 9.4 / 10 |
| Sentiment detection | 2 of 2 | + yes |
| Sentiment for German-language text | 2 of 2 | + yes |
| Image and logo recognition | 0.5 of 1 | ½ add-on only |
| Influencer identification | 1 of 1 | + yes |
| Historical data | 1 of 1 | + yes |
| AI summaries | 1 of 1 | + yes |
| Alerts & search | 15% | 8.0 / 10 |
| Real-time alerts | 2 of 2 | + yes |
| Boolean search queries | 2 of 2 | + yes |
| Monitoring of AI answers (ChatGPT & co.) | 0 of 1 | ? not documented |
| Reporting & export | 10% | 10.0 / 10 |
| Analytics and reports | 2 of 2 | + yes |
| PDF export | 1 of 1 | + yes |
| Scheduled reports | 1 of 1 | + yes |
| Data protection & GDPR | 15% | 8.1 / 10 |
| Data stored in the EU (mixed = half points) | 1.5 of 3 | ½ partly outside the EU |
| Data processing agreement (DPA) available | 2 of 2 | + yes |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 2 of 2 | + yes |
| Security certification (e.g. ISO 27001, SOC 2) | 1 of 1 | + yes |
| German language | 5% | 0.0 / 10 |
| German-language interface | 0 of 2 | − no |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 15% | 3.8 / 10 |
| MCP server by the vendor (connects AI assistants) | 0 of 2 | ? not documented |
| API access | 0.5 of 1 | ½ add-on only |
| Native integrations documented | 1 of 1 | + yes |
YouScan pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Starter | € 499 | annual | 3 topics, up to 15,000 mentions/month (5,000 per topic according to the terms), social media, blogs, forums, reviews and online news, Insights Copilot (10 questions/month), aspect sentiment, trends, word clouds, 1 integration (Slack, Teams or WhatsApp), mention wall, 1 custom dashboard, unlimited users and alerts; historical data only 30 days |
| Unlimited (Listen, Analyze, Enterprise) | on request | on request | Any number of topics, unlimited sampled mentions, data capture also via image content (logos) and audience characteristics, Visual Insights, Audience Insights, unlimited Copilot questions, dashboards, export and API, user permissions; individually configured |
The pricing page shows Starter at 499 per month with annual billing, in USD, EUR or GBP (499 each). Net/gross not stated. Unlimited plans without a price (demo/request). The terms also name the Listen, Analyze and Enterprise plans and paid add-on modules.. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- YouTube
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Image analysis (Visual Insights) with logo recognition, OCR and object/scene recognition, in the product since 2018. [Source]
- Unlimited users, unlimited alerts and rules already in the Starter plan. [Source]
- AI agent Insights Copilot answers questions about the listening data and creates reports. [Source]
- Audio Monitoring finds spoken brand mentions in videos via transcripts (add-on, data from 15.10.2022). [Source]
- Certified to ISO/IEC 27001:2022 and SOC 2 Type 2. [Source]
Limitations
- German user interface not available (English, Spanish, Ukrainian, Russian). [Source]
- Starter plan: historical data only for the last 30 days, 1 integration. [Source]
- Image analysis, Audience Insights, API and Audio Monitoring only as add-on modules or in Unlimited plans. [Source]
- According to the terms, use is limited to the country of the registered customer company; branches in other countries need their own subscriptions. [Source]
- Downgrade to a smaller plan excluded according to the terms. [Source]
Who is YouScan for?
According to the disclosed fit rules, YouScan suits:
- Enterprise
YouScan user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: null / 50 (accessed 13 October 2026)
YouScan alternatives
Brand24
Social listening and media monitoring tool that collects mentions from over 25 million online sources (social media, news, blogs, forums, videos, podcasts, reviews) and evaluates them with AI sentiment, topic and event analysis.
from $ 199/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Sprinklr
Enterprise platform for unified customer experience management with the suites Sprinklr Social (publishing, engagement, advocacy), Sprinklr Insights (social listening, benchmarking, Visual and LLM Insights), Sprinklr Service and Sprinklr Marketing.
Price on request
Talkwalker
Platform for social listening, media monitoring, social benchmarking and customer feedback analytics; marketed as "Lumen by Talkwalker" since its acquisition by Hootsuite (2024).
Price on request
Questions about YouScan
Is YouScan free?
No, the YouScan pricing page shows no free plan. According to the product page, however, you can test the tool free of charge for 3 days, without a credit card, and request a free demo. After that, the cheapest plan, Starter, starts at 499 per month with annual billing (as of October 2026).
How much does YouScan cost?
According to the pricing page, YouScan costs from 499 per month with annual billing for the Starter plan, with the same figure in euros, US dollars or pounds (as of October 2026). It includes 3 topics and up to 15,000 mentions per month with unlimited users. Unlimited plans are on request; according to the terms, image analysis and API cost extra and a downgrade is excluded.
Is YouScan GDPR compliant?
We do not give a legal assessment; the following is documented. The contractual partner is YouScan Limited in Cyprus. A Data Processing Addendum is part of the terms of service, and certifications to ISO/IEC 27001:2022 and SOC 2 Type 2 are documented in the Trust Center. According to the privacy policy, data may also be processed from the USA and Ukraine, secured via standard contractual clauses.
Is YouScan available in German?
No, according to the help centre YouScan does not offer a German interface; English, Spanish, Ukrainian and Russian are available. YouScan still analyses German mentions: according to the help centre, German is on the list of languages with automatic sentiment detection. German-language support and a German website are not documented.
Which sources does YouScan monitor?
According to the help centre, YouScan captures Facebook, Instagram, LinkedIn, X, TikTok and YouTube, and according to the pricing page blogs, forums and online news in all plans. Reviews come from App Store, TripAdvisor, Trustpilot, Amazon and Booking.com, among others. Print, TV and radio are not documented; the Audio Monitoring add-on finds spoken mentions in videos.
Who is YouScan for?
YouScan suits brands, agencies and market research teams that want to analyse the content of many online mentions and also capture images and logos. Unlimited users already in the Starter plan help larger teams. It is a weaker fit on a small budget, if you need a long look-back period or for corporations with subsidiaries in several countries, because according to the terms a subscription only applies to one country.
Does YouScan detect the sentiment of German posts?
Yes, according to the help centre German is on the list of languages with automatic sentiment detection. YouScan determines sentiment in relation to the monitored topic, not the whole post, and itself names an accuracy of 90 to 95 %. According to the pricing page, aspect sentiment, trends and word clouds are already available in the Starter plan.
Does YouScan recognise logos in images?
Yes, according to the vendor YouScan recognises logos, text in images and objects and scenes (Visual Insights). According to the terms, image analysis is a paid add-on module; according to the pricing page, it belongs to the Unlimited plans. It is not included in the Starter plan. According to the help centre, the comparison feature lets you compare logos. Clarify the exact scope with the vendor before signing.
What is the YouScan Insights Copilot?
According to the help centre, the Insights Copilot is an AI agent that answers questions about your listening data and, on request, creates reports that you can save as PDF. According to the pricing page, the Starter plan includes 10 questions per month, and the Unlimited plans an unlimited number. That way you get summaries without going through dashboards yourself.
Does YouScan have alerts?
Yes, according to the help centre YouScan sends alerts by email or messenger, either instantly for a new matching mention or bundled hourly. Smart alerts report unusual spikes in volume. According to the pricing page, unlimited alerts are already included in the Starter plan. There are also email reports daily, weekly or monthly.
How far back does YouScan historical data go?
According to the help centre, YouScan automatically collects mentions from the last 30 days, and you can go further back via History Collection. According to the terms, only 30 days are possible in the Starter plan. In Enterprise, according to the help centre, history is limited to three times the annual allowance, and to ten times with an add-on module.
Can you assign mentions within the team in YouScan?
Yes, according to the help centre you assign mentions to colleagues with a note and email notification. According to the help centre, YouScan can also be connected to helpdesks such as Zendesk and Freshdesk to continue handling requests there. The vendor does not describe replying to the networks directly from YouScan; the tool is designed for monitoring.
Does YouScan have an API?
Yes, but not in the Starter plan: according to the help centre, the API is a paid add-on, while according to the pricing page it belongs to the Unlimited plans. The information is contradictory, so get the scope confirmed. According to the help centre, you set up SSO via support. YouScan names Slack, Microsoft Teams, WhatsApp, Zendesk and a webhook as integrations.
Where is the vendor of YouScan based?
According to the terms of service, the contractual partner is YouScan Limited, based in Nicosia, Cyprus. According to the about page, YouScan's history goes back to 2009, and the vendor names offices in New York, Mexico City, Limassol and Warsaw, among others. According to the help centre, support replies Monday to Friday from 06:00 to 23:00 UTC.
What alternatives to YouScan are there?
Which YouScan alternative fits depends on budget and needs. We compare cheaper tools for online news, blogs, forums and social media with public prices and a trial under web monitoring tools, for example the Awario fact check. Three alternatives by our methodology are listed further down, and you can filter more in the tool finder.
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