Metricool fact checkMetricool is a Spanish tool for social media planning, analytics and inbox whose price depends on the number of brands. It suits freelancers, small teams and agencies that want to manage many brands at low cost. The sources show gaps in team collaboration in the inbox and in social listening. According to the pricing page, there is a permanent free plan, and paid plans start at €16 net per month with annual payment (as of October 2026).
What is Metricool?
Metricool is social media management software that lets you plan, publish and analyse posts and reply to comments. According to the legal notice, the vendor is METRICOOL SOFTWARE, SL, based in Madrid.
The Metricool about page tells the origin story like this: the project started in 2014 under the name Bloggerespacio; in 2015 it was renamed Metricool and gained its first paying user. Since 2024, Metricool has belonged to team.blue. The vendor itself speaks of over 4 million professionals using the tool; that is the vendor’s own figure without independent verification.
Important for context: Metricool is a management tool. According to the sources, it has little to do with media monitoring or broad social listening.
What can Metricool do?
According to the pricing page and help centre, Metricool covers planning, analytics, inbox, advertising and link in bio. The features by area:
| Area | What the sources document |
|---|---|
| Planning | social calendar, CSV import for bulk scheduling, AI assistant with credits |
| Networks | Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads, Bluesky, Twitch |
| Analytics | reports as PDF and PPT from Starter, automatic monthly sending, 5 to 100 competitors |
| Inbox | comments and DMs from several networks, notes |
| Advertising | campaigns for Meta Ads and Google Ads directly in the tool |
| Other | SmartLinks (link in bio), mobile app, API from Advanced, Metricool MCP already in the free plan |
| Integrations | Canva, Google Drive, Adobe Express, Zapier, Make, Looker Studio, WordPress, Shopify |
Two details are in the small print. According to the pricing page, X can only be connected via an add-on for USD 10 per month and account, and LinkedIn only from the Starter plan. According to the help centre, in the inbox you answer direct messages from Facebook, Instagram and X; LinkedIn DMs are not supported. According to the pricing page, the analytics history is unlimited from Starter; in the free plan you see 30 days.
Social listening in the narrower sense is not documented. According to its own product page, Metricool sells a Hashtag Tracker for X and Instagram that follows along in real time and shows the most active accounts in a hashtag conversation. It costs USD 25 per day and does not replace monitoring brand mentions across networks and media.
Who is Metricool for, and who is it not for?
Metricool suits anyone who wants to plan and analyse several brands and spend little on it. Because, according to the pricing page, the price is tiered by brands and allows unlimited team members from Advanced, the model pays off especially for agencies and freelancers with many small clients.
If you want to manage ad campaigns for Meta and Google alongside organic posts, the help centre says you will find the function in the same tool. To get started with one brand, the pricing page says the free plan is enough, as long as 20 scheduled posts per month are enough for you and you do not need LinkedIn and X.
Metricool is a weaker fit if your team splits community management between several people. According to the help centre, you cannot assign inbox messages to a team member; there are only notes. According to the pricing page, approval workflows and roles only come with Advanced. If you use X heavily, you pay an extra USD 10 per month per account.
You are also poorly served if you want to track mentions of your brand online. Specialised social media monitoring tools are built for that.
How much does Metricool cost?
According to the pricing page, Metricool has a permanently free plan and tiers its paid plans by the number of brands. For anyone searching for “metricool free”, that means: the free plan allows 1 brand, 20 scheduled posts per month, 5 competitors and 30 days of analytics, without LinkedIn and X.
Payment starts with the Starter plan. For up to 5 brands, according to the pricing page, it costs €16 per month with annual payment or €20 with monthly payment, net in each case. Advanced with roles, approvals and API starts at €43 per month for up to 15 brands. For more brands or white label, there is the Custom plan on request.
Factor in add-ons: X, Advanced Analytics and the Hashtag Tracker cost extra. The pricing page does not mention a trial period for the paid plans. You will find all tiers of Metricool pricing in the price table, as of October 2026.
Data protection and DACH: servers, DPA, language
According to section 6 of its privacy policy, Metricool stores all data on servers in the EU and does not transfer data to third countries. The policy does not name the hosting provider.
According to the help centre, you get a data processing agreement under Art. 28 GDPR on request, signed digitally via Adobe Acrobat Sign. We did not find a security certification such as ISO 27001 or SOC 2 in the sources. Not documented does not mean ruled out.
According to the help centre, the interface is available in 8 languages, including German. Support runs via email and in-app chat; Metricool does not say in which languages. According to the terms and conditions, you can conclude the contract in German, among other languages.
For teams in Austria, Germany and Switzerland, this means: data location and DPA are documented, while certification and German-language support remain open. Ideally, ask the vendor about both before signing.
Our assessment
By our methodology, Metricool is an inexpensive planning and analytics tool with clear limits in team collaboration. The free plan, the price per brand instead of per person and the EU servers are documented arguments for small teams and agencies in DACH.
The weaknesses show where several people work on the community together. Missing inbox assignment, approvals only from Advanced and X only at extra cost are things to check against your day-to-day work before buying.
If you are looking for Metricool reviews from other users: on OMR Reviews, the tool stands at 4.8 out of 5 stars from 19 reviews (retrieved on 13.10.2026). That is a small sample and does not feed into our score. If you are unsure whether Metricool fits your needs, the tool finder helps you compare.
How the score is calculated
The score is not a hands-on test verdict. It counts which checkpoints of methodology v1.4 are documented with a source for Metricool. “Not documented” means we found no evidence, not necessarily that the feature is missing. Read the methodology
| Criterion | Weight | Value | Documented / checkpoints |
|---|---|---|---|
| Networks & publishing | 15% | 9.6 / 10 | 13 / 13 |
| Team & approvals | 10% | 8.8 / 10 | 3 / 4 |
| Community & inbox | 15% | 6.3 / 10 | 3 / 4 |
| Analytics & reporting | 15% | 10.0 / 10 | 4 / 4 |
| Data protection & GDPR | 15% | 8.8 / 10 | 3 / 4 |
| German language | 5% | 6.7 / 10 | 1 / 2 |
| Price transparency | 5% | 10.0 / 10 | 2 / 2 |
| AI connectivity & integrations | 20% | 10.0 / 10 | 3 / 3 |
Show all 36 checkpoints
| Criterion / checkpoint | Weight / points | Result |
|---|---|---|
| Networks & publishing | 15% | 9.6 / 10 |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| 1 of 1 | + yes | |
| X (Twitter) | 0.5 of 1 | ½ add-on only |
| TikTok | 1 of 1 | + yes |
| YouTube | 1 of 1 | + yes |
| 1 of 1 | + yes | |
| Google Business Profile | 1 of 1 | + yes |
| Threads | 1 of 1 | + yes |
| Bluesky | 1 of 1 | + yes |
| Content calendar | 2 of 2 | + yes |
| Bulk scheduling | 1 of 1 | + yes |
| AI writing assistance | 1 of 1 | + yes |
| Team & approvals | 10% | 8.8 / 10 |
| Approval workflows | 3 of 3 | + yes |
| Roles and permissions | 2 of 2 | + yes |
| Multiple brands / clients | 2 of 2 | + yes |
| Single sign-on (SSO) | 0 of 1 | ? not documented |
| Community & inbox | 15% | 6.3 / 10 |
| Unified inbox for all channels | 3 of 3 | + yes |
| Direct messages in the inbox | 2 of 2 | + yes |
| Assignment to team members | 0 of 2 | − no |
| Sentiment detection | 0 of 1 | ? not documented |
| Analytics & reporting | 15% | 10.0 / 10 |
| Analytics and reports | 3 of 3 | + yes |
| PDF export | 2 of 2 | + yes |
| Scheduled reports | 1 of 1 | + yes |
| Competitor analysis | 2 of 2 | + yes |
| Data protection & GDPR | 15% | 8.8 / 10 |
| Data stored in the EU (mixed = half points) | 3 of 3 | + yes |
| Data processing agreement (DPA) available | 2 of 2 | + yes |
| Provider based in the EU/EEA (country with EU adequacy decision = half points) | 2 of 2 | + yes |
| Security certification (e.g. ISO 27001, SOC 2) | 0 of 1 | ? not documented |
| German language | 5% | 6.7 / 10 |
| German-language interface | 2 of 2 | + yes |
| German-language support | 0 of 1 | ? not documented |
| Price transparency | 5% | 10.0 / 10 |
| Public pricing | 1 of 1 | + yes |
| Free to try (trial or free plan) | 1 of 1 | + yes |
| AI connectivity & integrations | 20% | 10.0 / 10 |
| MCP server by the vendor (connects AI assistants) | 2 of 2 | + yes |
| API access | 1 of 1 | + yes |
| Native integrations documented | 1 of 1 | + yes |
Metricool pricing and costs
| Plan | Price per month | Billing | Scope according to the vendor |
|---|---|---|---|
| Free | free | free | 1 brand, 20 scheduled posts/month, 5 competitors, 30 days of analytics, AI assistant (5 credits/brand/month), Metricool MCP |
| Starter (up to 5 brands) | € 16 | annual | EUR 20 monthly; unlimited posts (fair use), up to 100 competitors, LinkedIn, PDF/PPT reports, link in bio, unlimited analytics history, Canva/Google Drive |
| Starter (up to 10 brands) | € 29 | annual | EUR 37 monthly |
| Advanced (up to 15 brands) | € 43 | annual | EUR 54 monthly; adds team/client management, roles, approval system, full X analytics, report templates, Data Studio connector, API |
| Advanced (up to 25 brands) | € 69 | annual | EUR 87 monthly |
| Advanced (up to 50 brands) | € 130 | annual | EUR 172 monthly |
| Custom | on request | on request | Custom number of brands, white label, dedicated account manager |
Net (prices excl. VAT); values for annual payment (toggle 'Annual, save up to 24%'), monthly payment in brackets in the scope. The pricing page has an EUR/USD switch (e.g. Starter USD 20 annual / USD 25 monthly). Price is tiered by number of brands. Add-ons: X/Twitter USD 10/month per account; Advanced Analytics from EUR 10 (Starter) or EUR 30 (Advanced) per month; Hashtag Tracker USD 25/day.. As of 13 October 2026, source: vendor pricing page. Prices can change; the vendor’s page is authoritative.
Supported networks
- X
- TikTok
- YouTube
- Google Business Profile
- Threads
- Bluesky
According to the vendor, as of 13 October 2026.
Strengths and limitations
Strengths
- Permanently free plan with 1 brand and 20 scheduled posts per month. [Source]
- Price depends on the number of brands, not users; unlimited team members from Advanced. [Source]
- According to the privacy policy, data only on servers in the EU, no international transfers. [Source]
- Ad campaigns for Meta and Google Ads can be created directly in the tool. [Source]
- Own MCP server (Metricool MCP) already in the free plan. [Source]
Limitations
- No assignment of inbox messages to team members. [Source]
- X/Twitter only via a paid add-on (USD 10/month per account). [Source]
- Approval workflow and roles only from Advanced. [Source]
- No LinkedIn direct messages in the inbox. [Source]
- No general social listening; only a paid Hashtag Tracker for X and Instagram. [Source]
Who is Metricool for?
According to the disclosed fit rules, Metricool suits:
- Agencies
- Getting started & small teams
- Data protection & EU hosting
Metricool user reviews on review platforms
User reviews do not count towards our score. They are shown here as additional information.
- OMR Reviews: 4.8 / 5 from 19 reviews (accessed 13 October 2026)
Metricool alternatives
Agorapulse
Social media management software from France with publishing, inbox, reporting incl. ROI analysis, plus Advanced Listening and Advocacy as add-ons.
Free plan, paid from $ 79/month
Hootsuite
Social media platform ("Hootsuite Social OS") with modules for planning and publishing (Perch), inbox and customer service (Nest), social listening (Lumen), AI assistant (Wisdom) and employee advocacy (Parliament).
from € 99/month
Swat.io
Social media management tool for companies with a Publisher (planning and publishing) plus Inbox, Insights and Monitoring add-ons.
from € 39/month
Fanpage Karma
Social media management tool from Berlin for analytics, publishing, community management (Engage), competitor comparison, Discovery and optional web monitoring with an unlimited number of profiles.
Free plan, paid from € 29/month
Questions about Metricool
Is Metricool free?
Yes, according to the pricing page Metricool has a permanently free plan. It includes 1 brand, 20 scheduled posts per month, 5 competitors, 30 days of analytics and the AI assistant with 5 credits per brand per month. LinkedIn and X are not included in the free plan. Paid plans start at €16 net per month with annual payment (as of October 2026).
How much does Metricool cost?
According to the pricing page, Metricool costs from €16 net per month with annual payment, or €20 monthly, in each case for the Starter plan with up to 5 brands (as of October 2026). Advanced with roles, approvals and API starts at €43 annually or €54 monthly for up to 15 brands. Custom with white label is available on request.
Is Metricool GDPR compliant?
We cannot give a legal assessment, but the documented facts are clear. According to the privacy policy, all data is on servers in the EU, and no international transfers take place. According to the help centre, a data processing agreement under Art. 28 GDPR is available on request. A certification such as ISO 27001 is not documented. Check with your data protection officer whether that is enough for your use.
Is Metricool available in German?
Yes, according to the help centre the Metricool interface can be switched to German, alongside 7 other languages. Metricool does not say whether support replies in German; only the email and in-app chat channels are documented. According to the terms and conditions, you can conclude the contract in German, among other languages, which helps with internal approval.
Which networks does Metricool support?
According to the pricing page, Metricool supports Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, Threads and Bluesky, plus Twitch. LinkedIn is only available from the Starter plan. You can only connect X via a paid add-on that, according to the pricing page, costs USD 10 per month and account. The free plan lacks LinkedIn and X entirely.
Who is Metricool for?
Metricool suits freelancers, small teams and agencies that want to plan and analyse many brands at low cost. According to the pricing page, the price is tiered by brands rather than people, and team members are unlimited from Advanced. It is a weaker fit if several people share the inbox, because according to the help centre messages cannot be assigned.
Can you assign messages to team members in Metricool?
No, according to the help centre the Metricool inbox does not offer assignment of messages to team members. You can only attach notes to conversations to give colleagues hints. For teams that share the work of answering comments and DMs, that is a relevant limit. According to the pricing page, roles and an approval system for posts are available from the Advanced plan.
Does Metricool have approval workflows?
Yes, but only from the Advanced plan: according to the pricing page, it includes an approval system for posts and role management for team and clients. Both features are missing in Free and Starter. If clients or managers need to sign off posts before publication, expect to need Advanced, from €43 net per month with annual payment.
Can Metricool create reports automatically?
Yes, according to the pricing page Metricool creates reports as PDF and PPT from the Starter plan and sends them automatically every month. From Advanced, report templates and a connector for Looker Studio are added. The analytics history is unlimited from Starter; in the free plan you see 30 days. You compare competitors with 5 to 100 profiles depending on the plan.
Can Metricool do social listening?
General social listening is not documented for Metricool. According to the vendor, there is a paid Hashtag Tracker for X and Instagram that follows hashtag conversations in real time and is booked for USD 25 per day. For following brand mentions across networks, news and forums, specialised monitoring tools built for exactly that are a better fit.
Can you manage ads with Metricool?
Yes, according to the help centre you create campaigns for Meta Ads and Google Ads directly in Metricool. According to the pricing page, you can also connect Facebook Ads, Google Ads and TikTok Ads. That way you see paid and organic posts in one place. The pricing page does not describe in detail how far control over budgets and audiences goes.
Does Metricool have a link in bio feature?
Yes, Metricool offers a link in bio page with SmartLinks, but according to the pricing page only from the Starter plan, not in the free plan. You see visits, clicks and click rate per button and can export the data as CSV. According to the FAQ, a custom domain is not possible; links run via the Metricool domain, except in the white label offer.
Does Metricool have an API?
Yes, according to the pricing page Metricool offers an API from the Advanced plan, usable with Zapier and Make, for example. The Metricool MCP, which lets you connect AI assistants such as Claude to your account, is already included in the free plan. For data dashboards, there is also a connector for Looker Studio from Advanced.
Where is the vendor of Metricool based?
According to the legal notice, Metricool belongs to METRICOOL SOFTWARE, SL, based in Madrid, Spain. According to the about page, the project started in 2014 as Bloggerespacio, and in 2015 it was renamed Metricool. Since 2024, Metricool has belonged to team.blue. According to the privacy policy, data is on servers in the EU, with no transfer to third countries.
What alternatives to Metricool are there?
Which alternatives to Metricool fit depends on what you are missing. If you need inbox assignment or approvals in the entry plan, other management tools are worth a look; for brand monitoring, listening tools. Three alternatives by our methodology are listed further down this page, more on the Metricool alternatives page, and you can filter in the tool finder.
13 sources for this page in the source index · with access dates